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Task Description:
Avalon Talents Group is an international next-generation ecosystem for independent recruiters, freelancers, and companies. We are creating a complete BLaaS (Business & Lifestyle-as-a-Service) infrastructure that combines:

  • back-office (legal, financial, and administrative support);

  • professional recruiting tools (CRM, ATS, access to global resources);

  • global mobility (visas, residency, tax planning, family relocation);

  • community and training (mentoring, events, business and marketing training).

We help:

  • recruiters work under their own brand, keeping up to 90% of their income without paperwork;

  • freelancers and digital nomads — work legally in any country with full support;

  • companies — quickly find talent worldwide through an international network of recruiters and receive full hiring and relocation services.

Contest Task:
Create an expressive logo and complete brand identity that combines:

  • clarity and professionalism;

  • freedom and innovation;

  • the spirit of a guild/community;

  • a light touch of magic and alchemy (the legend of Avalon).

Requirements:

  • Logo in two versions:

    1. primary (Avalon + symbol),

    2. extended (Avalon Talents Group + symbol).

  • The symbol must be simple and recognizable (portal, pyramid, alchemical sign), to work separately: favicon, icons, patterns, animation.

  • Colors: light monochrome + holography/gradients (airy, platinum, charcoal). Two adaptations — for light mode and dark mode.

  • Fonts: a combination of “romantic” accent (like in Lue Studio) and simple modern grotesque for texts.

  • Mandatory: motion-logo (animated symbol, example — Tallenta).

  • Show application on:
    – website,
    – corporate LinkedIn profile (avatar, cover, post banner),
    – basic media (business card, presentation, merch).

References:

The complete brief with details is in the attachment and at the link: 
https://docs.google.com/document/d/1SWYVrBR0mBCau19n68w_EKeb86ZQC-czntOgHQc8mnc/edit?usp=sharing

The identity must be original. The use of AI or stock resources is only allowed as an auxiliary tool, but the final result must be unique and scalable (vector, adaptability, light/dark versions).
Updates
Update #1

Avalon Talents Group - an international startup that is currently launching in Europe. We are looking for not just a logo, but a complete identity with a philosophy that can be scaled to a website, social media, and presentations. This competition is an entry point to get to know designers at the conceptual level. We plan to establish long-term cooperation with larger budgets.

I will be happy to see your ideas!
Inspiration to everyone!)

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29 August 2025, 11:38
Update #2

Update 🙌
The technical specification indicated a mandatory motion logo.
I want to clarify: animation is desirable, but not a critical condition.
The main task of the competition is to create a strong symbol and identity that conveys the philosophy of Avalon.
Motion can be refined in the next stage.
Thank you all and I look forward to your ideas)

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29 August 2025, 18:47
Update #3

UPDATE: style guideline

Colleagues, thank you for the submitted works and attention to the brief!

I have an important clarification regarding the style: we have decided on the website template, here is the link:
https://interlinea.framer.website/

Please focus on its aesthetics and visual system so that the logo and branding work organically with this template.

Main points:

  • Minimalistic, monochrome, very light base.

  • Lots of air and negative space.

  • Clean blocks, clear typography, without visual noise.

  • Base colors — neutral (monochrome). The background may not be pure white, but a warm off-white.

  • We want to avoid the classic blue+white (fintech cliché) and overused gradients among competitors: pink-lilac-blue.

  • It is preferable to test more original options: pearlescent gradients, light glassmorphism, iridescent effects, 3D glass.

  • It is essential to also show a simple mono/flat version of the mark (for print and icons) and a variant for dark backgrounds.

    Thank you all and, as always, inspiration!)

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2 September 2025, 19:50
Applications5