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Company Name: Mechtaevo


Company Activity: Construction of private houses


Product / Service Description: We build warm country houses turnkey for comfortable living


Distribution Channels and Sales Geography: Russia, Moscow Region


Target Audience Profile: married couples, 30-40 years old, with children, middle to upper-middle income.


Main Competitive Advantages of the Company/Product/Service: Promotion. When ordering the construction of a stone house, the client receives a monolithic reinforced concrete staircase and ventilation as a gift


What should be depicted on the banner? The banner should attract attention on the main page, and advertising will also be launched, so it should catch the eye with its mood and appeal. We do not have a clear brief on what the banner should look like, we hope for your creativity. On one side of the image, there will be space for a headline and a "Learn More" button, and on the other side will be the creative itself. For example, if done in a realistic format, it could show the interior of a house, for instance, on one side a bright kitchen, where there will be space for text, and on the other should be the staircase (examples - http://prntscr.com/sz28zq, http://prntscr.com/sz299c, http://prntscr.com/sz29rt, it should be a monolithic staircase) and on the wall, ventilation from which fresh air is coming... If considering something abstract, we liked these options http://prntscr.com/sz2b8g, http://prntscr.com/sz2bqs 😉  


What style should the design be executed in?


  • strict
  • abstract
  • youthful


Do you have a corporate style, logo? (attach)

There is a logo, you can see it on the website www.mechtaevo.ru


Are there any mandatory graphic or text elements? (specify which and attach in tiff, gif, ai, eps, cdr, jpg or other format)

The banner must include:

Headline: Monolithic staircase and ventilation as a gift!

Explanatory text: When ordering the construction of a stone house by June 30

Button: Learn more


In what language should the text information be written?

Russian


What size should the banner be developed in pixels?

2360x636 and adaptation 960x720


Where will the banner be placed?

On the main page in the slider www.mechtaevo.ru


Provide any additional information you consider important.

A modern banner is needed that will attract attention. It should convey a positive mood. It is better not to make white and light banners, as they will get lost on the page. 
Updates
Update #1

No need to add a logo, it is more for understanding the style 

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13 June 2020, 23:10
Update #2

there is no need to emphasize people in the images...

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16 June 2020, 17:33