Need a specialist for creating banners (FB\Inst) on a permanent basis.
Company's line of business:
Manufacturer of baby diapers. They have an online store, which also offers related products: baby creams, ointments, and baby food. But the main product is diapers.
Description of products/services:
NappyClub diapers of high quality - use Japanese and German absorbers (materials that absorb moisture). The website visualizes the details of the diaper with a detailed description of each - whether it's the elastic, the absorber, or the material of the diaper.
Distribution channels and sales geography:
Sales GEO - Russia.
Channels - Instagram (as the main target audience is there), FB, also connecting Yandex and Google context.
Target audience portrait:
Generally, mothers with children at the age when they need diapers.
But for this task specifically - husbands.
Existing or proposed positioning:
from moms for moms
the best, yet affordable, modern, stylish product, made from high-quality materials (7 international certificates).
What should be depicted on the banner?
Theme for creative banners: men (husbands) on how to sell diapers through creativity in the banner. Used texts (but they didn't resonate well): Caring means buying diapers for the child. /// Help your wife - buy a large pack of diapers.
What style should the design be executed in?
Examples attached. But these examples are WEAK. We expect stronger work, especially in terms of creativity and emotions. After all, we are selling through Instagram - if the banner doesn't catch attention, the target audience won't react.
Do you have a corporate style, logo?
Logo attached. There is a Brand book and stock photos - we will provide them during the continuation of cooperation.
In what language should the text information be written? Russian
What size of the banner in pixels needs to be developed?
size of the test image: 1080 x 1080 pixels Format: 1:1
or 1080 x 1920 pixels Format: 9:16.
Where will the banner be placed? Instagram
Please provide any additional information you consider important.
IMPORTANT!!! Briefly describe the logic behind the created banner. Example: I drew ribbons on the banner because they enhance this. And I chose this child because he conveys emotion and fits the task set.
p.s. Example banners that we create are attached. We need works stronger than these. Especially in terms of creatively implementing the themes mentioned above.
