Contest translated automatically. Log in or register, to view the original

Company Name:

Granitek


Company Activity:

Manufacturing and installation of monuments made of natural stone


Product/Service Description:

Tomb structures made of granite and marble, applying images and inscriptions on stone, product installation. Designing complexes.


Distribution Channels and Sales Geography:

Two directions: 

- Zaporizhzhia city in a store in the city center (Sobornyi Ave, 141)

- through the website granitek.com.ua


Target Audience Profile:

1. 70% of potential clients - women aged 35 - 65 years

2. Businessmen and officials who do not want to spend time visiting the cemetery directly and on a long selection of a monument


Existing or Likely Positioning:


Closest Competitors in Zaporizhzhia:

TM "Pantheon"

TM "Dnipro"

TM "Kameniar"

Main Competitive Advantages of the Company/Product/Service:

1. Store:

- location - center of Zaporizhzhia

- assortment - a large number of samples in an area of more than 250 sq. m

- cooperation agreements with all cemeteries in Zaporizhzhia

- 10 years warranty


2. Website:

- current prices. Most competitors do not publish prices on their websites, or they need to be clarified

- discounts up to 22%

- 10 years warranty

Promoted Object (company, product category, product, service), its description:

Tomb complexes made of granite, basalt, and marble. "Turnkey" installation. Designing.

Possibility of performing sculptural works.


Competitive Advantages (properties/characteristics being advertised) of the promoted object:

It is difficult to say about the product because today most manufacturers in Zaporizhzhia work with almost the same raw materials and have mastered almost the same technologies. Therefore, it seems that the main advantages are: the location of the store, the availability of a wide assortment in the city center, the relative simplicity of the website, and the relevance of prices


What should be depicted on the billboard?

1. Granitek Logo

2. Website name granitek.com.ua

3. Photo of the angel - the main sample displayed in the store window

4. Address and phone number of the store: Sobornyi Ave, 141, 0977094888


What style should the design be executed in? 

  • strict
  • calm, but we try to stand out among other advertisements with the orange color 🙂 I understand that orange is unlikely to be perceived as strict and calm, but we are trying to combine it.


Should there be any time limitation (promotion) on the billboard?

No. But the campaign will run until April 19, the date of traditional days of remembrance for the deceased


Do you have a corporate style, logo (please attach)?

We use green, orange, and white colors


Are there any mandatory graphic or text elements (please specify which and attach in tiff, gif, ai, eps, cdr, jpg or other format)?

1. Logo

2. Photo of the angel

3. Text: 

Calm solution 

to a complex issue


Where will the billboard be placed (neighboring objects)?

Several billboards along the central avenue of Zaporizhzhia


Please provide any additional information you consider important.

The choice of a monument is often an unpleasant and complicated matter. It brings satisfaction to very few. Therefore, it will be more convenient to do this on the website or in the store in the city center, so as not to travel around cemeteries.
Updates
Update #1

I apologize, the lack of experience in this matter is noticeable.

The main product, that is, the main word on the billboard - Monuments.

 Log in or register, to view the original
21 January, 17:09
Applications7