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Company Name: Full - Construction and Manufacturing Company AVcom. Short - AVcom


Company Activity: Construction, design, production of building materials


Product / Service Description:

Construction and design of houses with ultra-low energy consumption.

Houses are built using the patented non-removable formwork block Passive House block (Komblox) produced in-house. (monolithic house with powerful insulation up to 300mm made of Neopor®).


Distribution Channels and Sales Geography:

Facebook, YouTube, Google Ads, Dealer Network, Geography Ukraine.


Target Audience Profile: people aged 30-50 with above-average and high income (house priced from 120+ thousand USD)


Existing or Proposed Positioning:

Comfortable home with low/ultra-low energy consumption. Components of comfort include: durable, warm, airtight, long-lasting, with excellent microclimate, high level of natural lighting, quality ventilation and engineering networks, well thought-out project down to the details with technically and economically justified design solutions and layouts. 5-10 times more economical in heating costs than competing technologies. With equal thermal characteristics, not more expensive and even cheaper.


Closest Competitors: There are no technologies/materials with the same thermal characteristics. Compared to gas blocks, bricks, ceramic blocks, forgetting/not considering the need for additional insulation.

By companies: all construction companies engaged in building cottages in our price segment, we provide the best price/result ratio in our segment


Main Competitive Advantages of the Company:

Client comfort at all stages. Client support from consultation to housewarming. All stages are handled by one company - design, architecture, construction, engineering, interior finishing, landscaping, fences, gates, etc. 10-year warranty.


Promoted Object (company, product category, product, service), its description:

Construction of houses with ultra-low energy consumption.

Design of houses with ultra-low energy consumption.

Non-removable formwork block Passive House block for erecting walls of buildings with ultra-low energy consumption.

The board can be either one, thematically divided, or consisting of three parts.


Competitive Advantages (advertised properties / characteristics) of the promoted object: See above or repeat: Components of comfort include: durable, warm, airtight, long-lasting, with excellent microclimate, high level of natural lighting, quality ventilation and engineering networks, well thought-out project down to the details with layouts and technically and economically justified design solutions. 5-10 times more economical in heating costs than competing technologies. With equal thermal characteristics, not more expensive and even cheaper.


What should be depicted on the billboard? 2 two-story houses in two styles ("a-la Wright" and modern)


In what style should the design be executed? modern


Should there be any time limitations (promotion) on the billboard? Not the main message, somewhere in the corner or at the bottom: For neighbors of River park consultations on energy-efficient solutions, expertise of your project, minimizing thermal bridges - free of charge.


Do you have a corporate style, logo?  attached, color is not important


Are there any mandatory graphic or text elements? 

Contact block 095-607-74-74, 068-607-74-74, av.kharkov.ua

QR code 3 pcs.

Text: PASSIVE HOUSE, ACTIVE HOUSE, nZEB. What it is, why and how to integrate it into the board you will understand (make a decision) by looking at the brochure (p.7). Their logos cannot be used, only text.

Graphics: Logo

2 two-story houses in two styles ("a-la Wright" example and modern example)


Where will the billboard be placed (adjacency of objects)? Along the territory of its own plot in the developing cottage village River park. Currently almost in a clean field, along the road. Height from the ground - not high (0.5-1m, maximum 1.5). The dimensions of the board are not limited within reasonable limits


Please provide any additional information you consider important.

The board can be either one, thematically divided, or consisting of three parts. It can be corner 1/3x2/3

The dimensions of the board are not limited within reasonable limits


Please provide any additional information you consider important.  
Updates
Update #1

Board along the road. 3 meters from the road. The driving is not rushed, a number of customers simply wander around the area and try on the sections they like. There is an opportunity to stop calmly and study in more detail, the text in small print for example, or scan the code.

The height of the board, it seems to me, is 1.5m at most probably. Since people will not look at it from a distance and tilting their heads up is also somehow not proper. But in length, it can be large.

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15 December 2021, 17:50
Update #2

Rakes that almost everyone steps on.

In the design block, add something like this:

   We apply the principles of concepts:

  • PASSIVE HOUSE
  • ACTIVE HOUSE
  • nZEB

(can be without the word concepts)

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19 December 2021, 21:23
Applications6