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A competition has been organized for naming what? 

  • product (brand)


Company's area of activity:  

  • manufacturer of manicure products 


Description of product/service categories:  

manicure products, namely:

  • gel polish kits (entering the market with this product)
  • gel polishes, gels 
  • manicure lamps
  • nail drills
  • manicure tools
  • and so on


Distribution channels and sales geography:  

  • Europe, USA
  • Sales through Instagram, TikTok


Target audience portrait:  

  • girl-woman aged 20-40
  • student or woman with low-medium income
  • creative personality (work is also more related to creative personality)
  • likes to meet friends, drink (mostly surrounded by friends)
  • is in a relationship 
  • spends time on Instagram and TikTok 


Existing or proposed positioning:  

  • Professional manicure kit for home use 


Closest competitors:  

  • Sensationail (mostly sells manicure kits, similar positioning) 
  • mylee
  • semilac
  • opi (all clients know this brand)
  • sally hansen (all clients know this brand)


Main competitive advantages of the company:  

  • Professional quality product that includes everything for salon manicure at home and even more 
  • Free shipping 


What should be reflected in the name? 

  • creative approach
  • safety, trust in the brand, quality


Is it allowed/welcome to tie the name to the owner's surname/name, geographical location, area of activity, or another keyword (please specify)?  

  • Yes, you can add "lac" "gel" "Nail" to the name (cool brand names "Semilac" "Gelish")


Can the name be a neologism (new form)?  

  • Yes


Which words and phrases are better not to use?  

  • Cannot answer


Language of writing:  

  • English


Number of words in the name:  

  • 1-2 (maximum 6 letters)


Is trademark registration planned?  

  • Yes


Will a domain registration with the chosen name be conducted?  

  • Yes


Should the domain name exactly match the name in English letters?  

  • Yes


In which domain zones is registration planned? 

  • .com
  • .ua
  • .ru
  • .com.ua


Are you considering the possibility of purchasing a premium domain? (A domain that already has an owner who wants to sell it. The price is usually higher than registering a new domain.) If "Yes", please specify the maximum budget for purchase.  

  • Up to $500 ready to buy if it's a really cool name
Updates
Update #1

It is not worth giving names only with the combination of lac, gel. One can come up with a name from scratch 

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23 April 2021, 17:26
Update #2

The COM domain has an advantage. Sales region EUROPE, USA


Neologisms from Russian are not suitable 

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23 April 2021, 18:11
Update #3

Please, when writing titles, check if the domain is available (the COM zone has priority) 

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23 April 2021, 18:22
Update #4

Do not send any more titles with the phrase gel,nail,lac 

 

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23 April 2021, 19:42
Update #5

More titles in the new form of 4-5 letters 

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23 April 2021, 19:43
Update #6

Domains Com.Ua, ru, ua - are not of interest

Initial sales geography - EUROPE USA


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24 April 2021, 19:54
Update #7

You can also come up with names (with meaning) - 2 words 

Examples: Urban Decay


and you can also create short names by adding “cosmetics, beauty”

For example: Kross Cosmetics; Mac Cosmetics 

+ domain


and also names with 3 words with meaning 

Example: NUB (Nail Urban Beauty)


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24 April 2021, 20:06
Update #8

You can also come up with names (with meaning) - 2 words 

Examples: Urban Decay


and you can also create short names by adding “cosmetics, beauty”

For example: Kross Cosmetics; Mac Cosmetics 

+ domain


and also names with 3 words with meaning 

Example: NUB (Nail Urban Beauty)


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24 April 2021, 20:09