Company Name: CHOCOBERRY
Type of company activity: restaurant business
Description of products/services: It is necessary to develop 2 banners for the spider stand for the Chocoberry brand, size 160×60 cm — one with strawberries in chocolate, the other — mojito.
Channels of distribution and sales geography: Ukraine
Target audience portrait: youth, families with children
Closest competitors: fruits in chocolate, "Faini Lody" ice cream
Main competitive advantages of the company/product/service: fruits in chocolate, "Faini Lody" ice cream
Object being promoted (company, product category, product, service), its description: Shopping malls, parks, festivals
What should be depicted on the billboard?
Mojito
The style should match the examples https://www.freepik.com/premium-psd/refreshing-mojito-summer-drink-social-media-story_42962320.htm?epik=dj0yJnU9LUJtY2hqby02Y1R5dm9LQTF3TEZJYWZyTzZmUGVqVGYmcD0wJm49TTJUSENWQUQySUFuNF9yS1FpSlN6QSZ0PUFBQUFBR2dsNTNv.
Main emphasis — brightness, freshness of fruits, ice, water drops
Slogan "taste of summer in every sip", with mojito in the text and the slogan
Strawberries in chocolate
The style should match the examples (added)
Main emphasis — a glass with strawberries covered in chocolate
Slogan for Chocoberry: A TASTE THAT'S HARD TO SAY NO TO
Focus on the novelty "NEW Dubai chocolate with pistachio"
What style should the design be in?
- dynamic
- youthful
Do you have a corporate style, logo (add)? yes
Are there any mandatory graphic or textual elements (specify which and add in tiff, gif, ai, eps, cdr, jpg or other format)? yes
Where will the billboard be located (neighboring objects)? Shopping malls, parks, festivals