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Taxi service 571 announces a competition! We are looking for an advertising designer (web designer) who must be able to create animations for long-term collaboration! The winner of the competition will be rewarded according to the prize budget and invited for ongoing cooperation (remote work). 

Competition task: develop a stylish creative concept for the advertising campaign of Taxi 571 on social media and the internet based on a design layout for an advertising banner for Facebook sized 1200 * 628 px (no more than 20% text on the layout). 

Website – 571.com.ua. 

Goal of the advertising campaign launch: Increase downloads of the taxi service mobile application and differentiate from competitors. 

The core message of the advertisement should focus on the mobile application and low rates. 

Main features of the application (for understanding the product): 
- Choose destination and departure directly on the map 
- Significant savings on each trip. Bonuses, giveaways, and gifts for regular users. 
- Ability to track the driver's location on the map 
- Choose car class and additional comfort 
- Save favorite routes 
- Automatic location detection 
- Save trip history 

Based on the approved concept, a series of layouts for advertising the mobile application of the taxi service will need to be created, targeting different audiences. 


Updates
Update #1

Dear designers, this is a design competition, not for drafting and prototypes. Please do not send diagrams, drawings, or prototypes of layouts. We are talking about design. The design concept for the advertising campaign. Thank you.

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23 January 2016, 14:12