Company Name:
EURO5
Company Activity:
Trading and fuel import. Management and development of a network of gas stations.
Description of Product/Service Categories:
— wholesale and retail fuel supplies
— contracts for B2B clients (logistics, agriculture, industry)
— ensuring stable volumes and quality control
— fuel infrastructure through the gas station network
Distribution Channels and Sales Geography:
— own gas station network
— direct contracts with businesses
— regions: Kyiv, Kirovohrad, Odesa, Mykolaiv regions
— scaling across Ukraine
Target Audience Profile:
— retail clients of the gas station network
— business owners and managers (logistics companies, agriculture sector)
— corporate clients with regular fuel consumption
Existing or Expected Positioning:
Energy of Smart Choice. Balance of price, quality, and reliability in every solution.
Choose to act.
Act.
Closest Competitors: OKKO, WOG, KLO, BRSM, Ukrnafta, AMIC
Key Competitive Advantages of the Company:
— competitive price with stable quality
— flexibility and speed of decision-making
— supply control and reliability
— rapid scaling of the network
Description of the Product for Which Label Development is Needed:
Energy drink of own production
What is the brand name that will be placed on the product:
EURO 5
Product Price Segment:
medium +
Duration of Product Presence in the Market:
3 years
What are the benefits for the buyer from purchasing the product?
tasty and effective without costing a fortune, price-quality ratio
Is the label being created for the first time or do you wish to update an existing one (add an image of the current label)?
The design exists, I am attaching the design in the attachment
If the label is being developed for a specific packaging format, please specify the label dimensions:
1. Label dimensions for a 0.33L can: 125x178 mm. Label dimensions for a 0.5L can: 140x205 mm.
2. According to technical requirements, the minimum allowable margin to the edge of the label (cut edge) is 1 mm, but based on design, it looks better from 2 mm and more. The bleed (beyond the cut contour) should be at least 1 mm all around.
So if the finished label is 125x178 mm, the label with bleeds should be at least 127x180 mm.
3. Detailed technical conditions from the printing house are in the file
What is the main task of the label design?
To be visually striking, convey a mood of drive
To stand out among energy drinks on the shelf with existing energy drinks in Ukraine
In what style should the label be executed?
Minimalism as a guideline, but this should not limit, we will consider bright designs
Basic colors: I am attaching the brand book
Are there mandatory graphic and text elements to be used (photos, texts, licenses, images, drawings)?
No
In what form would you like to receive the output material?
— AI (Adobe Illustrator)
— PSD (Adobe Photoshop)
— PDF (for printing)
— PNG/JPG (preview)
