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For which object is the design being developed in this competition?

A design needs to be developed for a cup on a tripod.

The brand concept is elegance, style, and minimalism, with an emphasis on modernity and Instagram-friendliness.


Company name: Baking Guilt


Company's line of business:

French Premium Bistro


Description of products/services:

Premium pastries and French cuisine


Distribution channels and sales geography:

Café


Target audience portrait:

Our clients are people who appreciate aesthetics, detailed design, and quality taste.


Existing or anticipated positioning:

Develop a design for coffee and beverage cups in French style that:

• Emphasizes the premium level of the brand.

• Has a minimalist aesthetic without unnecessary elements.

• Evokes a desire to photograph the cup and share the photo on Instagram.

• Is stylish, neat, modern, and touchable — one that you want to drink from.


Do you have a logo, corporate identity?

Not yet.

The main colors to be used:

• Light Butter (a gentle warm shade similar to cream)

• Soft Pastel Blue (a gentle powdery blue)

• White is allowed as an accent for the background or elements. Also, gold.

Important: the colors should be clean, warm, and premium, without overly bright or contrasting shades.


Is it necessary to use them in the design?

Yes


Style of the design object:

  • minimalism
  • premium
  • French
  • youthful
  • gunia brand


Describe the design object in detail:

  • Porcelain cup
  • exact dimensions
  • colors: light butter, pastel blue


What color scheme is preferred:

Light butter, pastel blue


Are there mandatory graphic and text elements to be used?

Not mandatory


Provide examples of objects whose design is close to your style:

Gunia project. We like the elegance of the drawings and minimalism. We also have the shape of the cups.


What specifically did you like about their design?

The stylistics of the drawings. But we need it in our premium bakery style.


Provide examples of designs that you did not like:

When it is too cluttered, with too many accents.


What should not be used in the design of the object?

Too many different elements that are unrelated.


In what form would you like to receive the output material?

• Main layout of the cup in high quality (AI / PSD / PDF)

• Visualization on mockups — how the cup will look in real life

• Vector files of the logo (if used)

• Color palette with HEX / Pantone codes


If something from this is not possible yet, that’s fine.


Provide any additional information that you consider important.

In the files, I attach a photo of the cup we will have, as well as the color style and design that we like.
Updates
Update #1

the use of ai is prohibited

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21 August 2025, 23:30
Update #2

The shape of the cup must be identical to the reference, only the design needs to be adapted to the technical specifications

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21 August 2025, 23:31
Update #3

There is a reference, the painted style is only like in the reference, but played out in a French bistro style. And this is not about Paris, not separately about duck and croissants.


It should be restrained, but catch attention with its individuality.


Thank you

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25 August 2025, 22:52
Update #4

Please note that the use of stock images or illustrations is prohibited. All works are the same with the same illustrations. Thank you

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26 August 2025, 0:15
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