Company Name: Happy Party Rentals
Company Activity: Equipment rental for parties, corporate events, etc.
Product / Service Description: inflatable bouncy castles, mobile bumper cars, waterslides, portable soft play areas, etc. See more details on the website www.happyparty.ca
Distribution Channels and Sales Geography: Google, Facebook, Instagram ads, door-to-door sales. We hope to place banners and billboards in busy areas along the highway.
Target Audience Profile: mothers aged 28 to 45, corporate clients.
Existing or Proposed Positioning: we plan to occupy the following examples / formats of billboards (20-25 impressions per hour for 8 seconds each):
https://maps.app.goo.gl/iz4j8bnspGCnx6eA8?g_st=ac
https://goo.gl/maps/1wrNkUWnm1ATviUV7?g_st=ac
https://maps.app.goo.gl/rg4JAmSyFQXS6SzH8?g_st=ac
Closest Competitors: Main event rentals, castle kid, grand river inflatables, ashlee's events, etc. I recommend googling bouncy castle rental - waterloo / milton / Mississauga.
Key Competitive Advantages of the Company: premium, new equipment, rental for the entire weekend, 10% discount on weekdays, customer service.
Promoted Object (company, product category, product, service), its description: bouncy castles, bumper cars, soft play (can mix with other products, but we would like to have three different designs for these categories).
Competitive Advantages (advertised properties / characteristics) of the promoted object: aesthetics, unique designs (developed and drawn by ourselves).
What should be depicted on the billboard? Hard to say, there are no strong wishes, but we added screenshots of designs that we like.
What style should the design be executed in?
- playful
- dynamic
- child-friendly
Should there be any time limitations (promotion) on the billboard? No
Do you have a corporate style, logo? (attach)
No corporate style, logo attached.
Where will the billboard be placed (adjacency of objects)? Highways, highway exits.
Please provide any additional information you consider important.
Design - static only, format - png.
Designs we liked (without special preferences), just what came up in the search for "billboard" and caught our eye:
https://drive.google.com/drive/folders/1M1S3jmfH0EpUr7Cm8Acz4_JOQlAu_4zC
Each design can be placed in one of the following three sizes:
1408 x 384 px.
Landscape.
644 x 196 px.
Landscape.
1056 x 288 px.
Landscape.
If images from social media and the website are not enough - let us know and we will add you to the folder with photos of all setups (about 10gb of photos).
Thank you all and good luck!
