Contest translated automatically. Log in or register, to view the original

Company Name:  

Znatna Kurka


Company Activity:  

Poultry farming. Sale of chicken and its components


Product / Service Description:  

There is no existing website for the Znatna Kurka brand. 


There is a website for our group of companies https://dneprovska.com.ua/ 

There is also a website for our second brand Ulas https://ulas.ua/


Distribution Channels and Sales Geography:  

Central part of Ukraine (details are in the brief)


Target Audience Profile:  

Described in the brief

https://docs.google.com/document/d/19JIqDtb4GAH87lzm6MUvpiysvbB6ri54/edit?usp=sharing&ouid=114335777180083202848&rtpof=true&sd=true


Existing or Proposed Positioning:  

Znatna Kurka provides our customer with always fresh and tasty meat. We achieve this through a unique recipe, international standards, and control of all stages of production: from grain to chicken!


Closest Competitors:  

https://ryaba.ua/ru/ 

https://epikur.com.ua/  

https://chebaturochka.ua/ 

https://agrooven.com.ua/ 

https://pankurchak.ua/ru/


Main Competitive Advantages of the Company/Product/Service:  

  1. High product quality
  2. Unique feed recipe
  3. Relationships with retail chains
  4. Modern equipment
  5. Stability and authority


In general, the quality of the final product depends most on the feed, and this is where the key difference of all poultry farms lies


What type of website do you need: 

  • corporate
  • showcase website


What is the goal of creating the website?

  • information about the company and product
  • company image


Do you have a corporate style, logo, slogan?  

  1. Corporate fonts https://drive.google.com/drive/u/1/folders/11wPq2GCM8KmQwTNt7_IZSzDvSOGeLV3f
  2. Style elements and labels: https://drive.google.com/drive/u/1/folders/15oHnxM22yRulopjQaiatgmmkwh79xcVx
  3. Slogan "Znatna - because it's tasty"


How do you envision the website header (description)?  

Company name, logo, "Tasty" header


Do you have preferences regarding the color scheme of the website?  

Yes, there are. https://prnt.sc/XBxKSMgfRFhI 


The main colors of the new design complement two advantages: Tiffany - freshness, Raspberry - taste


From this arises a very simple and strong slogan "fresh and tasty", which aligns with the main idea of the marketing strategy


In what style would you like to see the website?

  • bright design
  • image, status
  • modern
  • technological


What information do you want to place on the website?  

News, promotions, recipes, and product catalog, of course


Website Structure - specify the main sections and subsections of the website: 

  • main page
  • about the company
  • product / service catalog
  • blog (recipes) general list and separate page
  • contacts

Do you have requirements and wishes regarding the website navigation?  


An approximate website structure (still in progress) is available via the link

https://docs.google.com/document/d/1ZM3M4n-vkQY_Ax9j26cqdL5w-e35iNJ_/edit


What information from the website will be of primary interest to visitors: contact information, list of services/products, prices, company/industry news, etc.?  


List of products and recipes


Are there any specific requirements for the presence of advertising objects on the website (banners, partner logos, advertisements, etc.):  

No


Provide examples of websites that you like. What exactly did you like in terms of design and usability?


We detailed each competitor in the brief. Additionally, we can highlight two competitors whose design we like the most

https://petruha.by/  - nothing superfluous, necessary accents everywhere (except that we think the main menu is better at the top rather than on the side)


https://chebaturochka.ua/  In my opinion, a very successful design, I would expand it a bit, (news, new products, promotions, regroup products) 


https://www.tyson.com/

https://www.perdue.com

https://www.mapleleaf.ca/prime/


Both of these representatives, Tyson and Perdue - are global brands. Tyson emphasizes taste, Perdue in a similar color scheme to Tiffany. They are more complex because they have five times more products than Ukrainian brands


Provide any additional information that you consider important.  


  1. Before starting work, it is mandatory to thoroughly familiarize yourself with the brief and all provided information. Designs made without understanding or as a template will be immediately discarded without feedback.
  2. For the contest work, it is sufficient to provide 1-2 pages. The main page - mandatory, Blog article (recipe) -  optional. Both options will be evaluated equally (we will just better understand your vision)
  3. It is necessary to use fonts only from those presented (which one - the choice is yours)
  4. After selecting the contest work, it is necessary to design all pages not only for desktop but also responsive (4 resolutions)
Updates
Update #1

Links to the official brand pages

https://www.instagram.com/znatna_kurka/

https://www.facebook.com/ZnatnaKurka/

 Log in or register, to view the original
16 June 2022, 14:05