Company Name: Healthy! Choose Natural
Company Activity: craft production of cold-pressed oils, plant protein, and niche flour.
Product/Service Category Description: We sell products for a healthy lifestyle (superfoods, oils, flour, natural sweets, sugar substitutes).
Distribution Channels and Sales Geography: Ukraine. Own website (www.zdorovoshop.com). Rozetka (https://rozetka.com.ua/ua/seller/honest_food/). Makeup (https://makeup.com.ua/ua/brand/2287463/)
Target Audience Profile: predominantly women aged 25 and older (buying for self-care or culinary purposes)
Existing or Expected Positioning: craft product for the mass buyer at reasonable prices.
Closest Competitors:
PYAVE
Kuraré
Main Competitive Advantages of the Company: quality products, unique production technology that preserves the biological value of products, safety of the production process, reasonable pricing policy.
Product Description for Label Development: cold-pressed coconut oil, coconut paste.
What is the brand name that will be placed on the product: Healthy!
Product Price Segment: mid-market
Duration of Product Presence in the Market: since 2015. More recognizable since 2022.
Benefits of Your Product: coconut oil (pressed at temperatures up to 42 degrees, high MCT content, does not foam, therefore suitable for frying, simply delicious. Coconut paste (contains only coconut flakes, uniform creamy grind, tasty to eat with a spoon)
What benefits does the buyer get from purchasing the product? quality product at reasonable prices.
Is the label being created for the first time or do you wish to update an existing one (please add an image of the current label)?
Coconut oil is sold, but the design is already outdated. I will add the layouts of the existing label in the files. The label for coconut paste is being created for the first time.
If the label is being developed for a specific packaging format, please specify the label sizes:
The label is being developed for glass jars of 200 ml and 500 ml.
Label size for the 200 ml jar: height 41 mm, width 210-220 mm
Label size for the 500 ml jar: height 72 mm, width 255-265 mm
If a label template is being developed, please specify which label formats the design concept will apply to:
The design concept is needed for 2 sizes (200 ml and 500 ml) and 2 products (coconut paste and coconut oil). A total of 4 labels.
What is the main task of the label design?
To stand out on the store or online store shelf, encourage purchase.
In what style should the label be executed?
The style is chosen according to our vision. I will share only the developments and preferences.
We like the labels of this company: NUTIVA
The style of labels for other oils produced by us: oils produced by us
Basic Colors: indigo, chocolate, turquoise, olive. No strict binding.
Are there mandatory graphic and text elements to be used (photos, texts, licenses, images, drawings)?
The label must include the logo (attached in files), a calorie table, a barcode, and other characteristic descriptions for products in this segment.
In what form would you like to receive the output material?
Print-ready format (pdf or tiff) as well as the original project files (PSD, AI).
Please provide any additional information you consider important.
Attached: logo, text description for products, and layout of the existing label for coconut oil (not to be used as a model).
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