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Labels for the household chemicals series under TM "AROMA HOUSE", produced by the company CLEAROL COMPANY.


Our new brand does not have a logo


Names:

  • Liquid soap,
  • Drain cleaner
  • Bleach,
  • Washing gel,
  • Dishwashing liquid

All products will be available in various volumes: from 500 ml to 5 l.

The company CLEAROL COMPANY specializes in the production of household chemicals and antiseptic products.


Distribution channels and sales geography: Kazakhstan


Target audience profile: Men/women – 30/70, income-average, average+.

Regular consumers of cognac in the price range of 1.5-10 dollars per bottle


The TM AROMA HOUSE line should be perceived as an “exclusive product in the household chemicals segment in Kazakhstan. Due to original design and product quality, at acceptable prices.


Existing or proposed positioning: Middle segment among local and foreign manufacturers


Closest competitors: The soap line “Special Series”


Key competitive advantages of the company: design and price.


Brand name on the packaging: TM "AROMA HOUSE"


Duration of product presence in the market: new product


Advantages of the promoted product:

  • Style
  • Quality
  • Naturalness


What benefits does the buyer get from purchasing the product? Unusual scents, quality product at a great price. Support for the national manufacturer.


Is the label being created for the first time or is there an existing version? The label is being created for the first time


Formulate the main task of the label design: One label design should be developed for the entire line. The product positions (5 positions) will differ in name, and may also have differences in some details and colors.

When developing, you can refer to the design at the link: https://www.zhili-myli.com/

This design meets all our requirements. It is possible to create something similar.


Style in which the label should be executed: Restraint, style. A design that speaks of the quality of the product.


Base colors: The base should be white with the use of bright colors in the design.


What information must be included on the front of the packaging?

Name:

  • Liquid soap,
  • Drain cleaner,
  • Bleach,
  • Washing gel,
  • Dishwashing liquid

Logo TM "AROMA HOUSE"


In what format do you want to receive the source material?

Contest participants must present a visualization of the proposed design on the bottle (0.5, 1, 3, and 5 liters) in one file (jpg format) + a layout of the label. It is preferable to provide concepts based on the sample - the sample is attached to the contest conditions.

The winner of the contest must transfer all developed designs in eps format.


Provide any additional information you consider important.

Attached are files to be used as examples.
Updates
Update #1

Dimensions:

Volume 500 ml-  Height -4.5 mm, length-  9 mm length

Volume 1 l.-  Height -11  mm, length- 16 mm length

Volume 5 l.-  Height -128 mm, length-  94 mm length

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18 June 2020, 7:35
Update #2

Correct dimensions!

Volume 500 ml -  Height - 4.5 cm, length -  9 cm 


Volume 1 l -  Height - 11  cm, length - 16 cm 


Volume 5 l -  Height - 12.8 cm, length -  9.4 cm 

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18 June 2020, 9:28
Update #3

Dear designers, due to the fact that compositionally most works are extremely similar (it is clear that everyone follows the technical specifications and the design example "Zhili-Byli") and there is no variety to choose from. The client has given permission not to be limited to the sample we provided, but to show creativity. 


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25 June 2020, 13:34
Update #4

Please propose a design for a volume of 0.5L and 1L.

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1 July 2020, 20:02
Applications1