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Company Name:

"Lviv Water"

Company Activity:

Production and trade of drinking water

Product/Service Description:

Drinking water, artesian

Name – LVIVSKA

Types – carbonated, non-carbonated, lightly carbonated

Bottle – 1.5 liters

Bottle color – dark blue, green (malachite)

Label size with counter-label – 87x290 cm (for 1.5-liter bottle)

Target Audience Portrait:

income level - average, above average

worldview preferences - patriotism, respect for traditions, love and trust in intellectual and creative products; lovers and admirers of Lviv as a cradle of high-quality and prestigious urban culture with attractive attributes, symbols, and values

Sales Regions:

all of Ukraine

List the nearest competitors:

Carpathian Spring

Describe the main competitive advantages:

original bottle in bright colors

Brand Name on the Product:

Lvivska

Price Segment:

average+

Duration of Product Presence in the Market:

new product

Is the label being created for the first time or do you want to update an existing one?

For the first time

List the formats of the label on which the design concept will subsequently be applied:

1.5 liters and 0.6 liters + all further advertising and POS materials

Formulate the main task of the label design:

The design should be original and stand out from the general competitive environment, be noticeable on the shelf and easy to remember, evoke trust in the product

Style in which the packaging should be executed:

The visual image/color scheme/fonts and other graphic elements of the visual series, both individually and as a whole, should be in line with the trend of modern Lviv style and be associated with this city.

(For example, like the craft design “LVIVSKA CHOCOLATIER”, “LVIV PIES”, “Lviv 1715”, “LVIV COFFEE MINE”).

In addition, the image should include an element that conveys "eco-friendliness"

BUT – ATTENTION! – these examples are provided only for explanation purposes and should not be used for copying.

Lightness, minimalism, and conciseness are welcomed)))

Basic Colors:

at the designer's discretion

What information must be included on the front of the packaging?

drinking artesian water


In what format do you want to receive the source material?

Preview - basic idea. The author of the winning idea will be offered cooperation in the development of the label and other elements and products of the corporate identity
Applications4