Label for vodka. Name "KULYA"
Purpose of developing the label: Launch of a new product to the market
Product description for which the label is required: Vodka in a transparent and/or dark silver bottle "Tonda" 0.5, 0.25, 0.1
Distribution channels and sales geography: All of Ukraine, export. Traditional retail, wholesale
Target audience profile:
- Men – 70%, women – 30%
- Social-financial segment "middle-"
- Urban and rural residents
- Age category – 35-60 years
Existing or proposed positioning:
Concept "domestic epochal Ukrainian historical heroism with elements of weapon heraldry" from Cossacks to modernity. The advertising campaign will tell about the victories of the liberation wars of Ukrainians: Koliyivshchyna, Bohdan Khmelnytsky, Sich Riflemen, the battle at Kruty, ATO.
"... for those who encroach on our freedom, we will always have a 'KULYA'"
The visualization style should resemble "Cossack Rada" and "Chivas," but in an original execution
In the center, the name should be on a background of the following colors:
1) option as raspberry-maroon (Poroshenko's burgundy and "Cossack Rada")
2) option as "Chivas blue label" or "Cossack Rada"
The material of the label should be like "Cossack Rada"
The cork for the two color options should be original, which should harmoniously match the design concept
Closest competitors: "Cossack Rada"
Main competitive advantages of the product: Bright appearance, easily memorable name, heroic pathos of historical events
Brand name on the product: "KULYA"
Price segment of the product: Minimum retail, 89 UAH
Duration of the product's presence in the market: New product
Benefits of purchasing the product: Premium appearance and quality at a minimal price. Receiving emotional pleasure from the visual and semantic emphasis on militarized masculinity from firearms, heroism from heraldry, etc.
The label is being created for the first time.
If a label template is being developed, please list the formats to which the design concept will subsequently be applied:
Bottle "Tonda" 0.5L, 0.25L
Style in which the label should be executed: Restrained-expensive heroism and heraldry radiating masculinity
Base colors: Color of the bottle transparent and/or dark silver
Please provide any additional information you consider important.
We ask to provide the label image in an expanded form and "dress" it on the bottle
The winner will receive an order for the design of all products of the advertising campaign.
