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What product needs packaging development?  Marshmallow


Product description for which packaging is being developed:  a line of 5 types of marshmallows.  Products consist of six (2x3) marshmallows in a blister. The blister size is 140x200 mm packed in a three-seam "pillow" type bag made of 400 mm wide film.


Company name:  Aland


Company's line of business:  trade


Product/service category description:  confectionery products, a line of marshmallows of various flavors and colors


Distribution channels and sales geography:  retail chains, European Union


Target audience portrait:  children and adults Poles, Germans, French, Spaniards.


Existing or proposed positioning:  confectionery


Closest competitors:  


Main competitive advantages of the company:  


Brand name on the packaging:  Zefir


Product price segment:  30-50 UAH


Duration of product presence in the market:  has always been 


Advantages of the promoted product: no preservatives, base - natural puree  apple/apricot/berry/citrus/coconut 


What benefits does the buyer get from purchasing the product?  natural product


Is the packaging being created for the first time or is there an existing option? (attach an image of the existing packaging)  there are many others on the market ... The closest in size and type is in the photo attached.


Formulate the main task of the packaging design:  to make it desirable to hold, light, clean, easy ...


Style in which the packaging should be executed:  light, clean, bright ...


Basic colors:  suggest


Are there mandatory graphic and text elements to be used (photos, texts, licenses, images, drawings? Indicate the placement on the packaging)?  placement: 5 zones on the packaging film where the blister with six marshmallows is located.  Products consist of six (2x3) marshmallows in a blister. The blister size is 140x200 mm packed in a three-seam "pillow" type bag made of 400 mm wide film. 

Texts:

Zone 1. front. 140x200mm.

- Zefirka

- apple puree \apricot/berry/citrus/coconut - this will determine the background color of the packaging,

- light dessert, 

-250 g, 

- 120 kcal per piece.

Zone 2. left side 40x180 mm

- made from high-quality apple puree grown in Ukraine. Made according to classic ancient recipes by professional masters with many years of experience. Tasty, light, and healthy dessert.

Zone 3. right side 40x180 mm

- 

Zone 4. back surface left of the seam 45x200 mm

- White-pink marshmallow made from natural apple puree.

- Ingredients: apple puree from fresh apples not less than 34%, apple pectin, citrus pectin, sugar, maltose, lactic acid, egg white powder, agar-agar ...

- Nutritional value per 100 g of product:  Proteins - , Carbohydrates - , of which sugar - , Fats - , of which saturated - , Salt - .

- Energy value per 100g.: 321 kcal

Zone 5. right of the seam. 60x200 mm

- barcode

- Best before:

- Sign  ISO 22000

- Sign  ISO 9000

- NET weight 250g deviation 5 g.

- Produced on order ALAND Sp. z o.o,  Ceglana 8, TORUN 87-100, POLAND, NIP 00000654321 , KRS 00000765432, tel. +48 575 220 995

- Production facilities Ukraine, Kyiv region, ...


In what format do you want to receive the source material?  working layout for printing on film


Provide any additional information you consider important.  - the product must be visible through the film.

- possibility of changing texts to other languages - Polish, German, French, English, Spanish.

 
Updates
Update #1

Open license for the use of stock images

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17 May 2022, 23:34
Update #2

Please pay attention to the correction in the product name to: Zefir

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18 May 2022, 15:49
Update #3

Thank you all for participating in the competition! There were many great creative works. It was hard to choose, but the focus group made a decision with a one-vote margin.

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27 May 2022, 17:35
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