Design of labels for anti-cellulite cosmetics brand

Company Name: ProCare

Company Activity: cosmetics manufacturer

Product/Service Category Description: anti-cellulite body cosmetics

Distribution Channels and Sales Geography: online retail, offline stores.

Target Audience Portrait

Demographic Characteristics

• Gender: women
• Age: 20–50 years
• Geography: Ukraine (with potential for entering international markets where body care & anti-cellulite is relevant)
• Marital Status: both single and married; often — mothers after childbirth
• Income Level: average and above average (willing to invest in body care, but not always buying premium)

Segments within the Audience

· Young & Body Care (20–30 years)

• Girls who actively use beauty products, want to look attractive on Instagram.
• Looking for light products, pleasant textures, modern design.

· Mothers after childbirth (25–40 years)

• Have specific problems (loose skin, cellulite, stretch marks).
• Effectiveness and comprehensive solutions are important to them.

· Women 35–50 years

• Take care more seriously, value proven effects and professionalism of the brand.
• Willing to pay more for effectiveness.

Problems and Pains

• Cellulite on thighs, buttocks, abdomen.
• Loss of skin elasticity and tone.
• Complexity: even slim girls often have cellulite.
• After childbirth: stretch marks, loose skin.
• Distrust of "miracle" products — it's important to prove effectiveness.

Existing or Anticipated Positioning: Anti-cellulite cosmetics created based on modern active ingredients with proven effectiveness. Positioning: wellness + scientific basis (self-care, but with confirmed active ingredients).

Closest Competitors: Cellublue, Arosha, Anacis, Somatoline, Elancyl, Clarins, Guam

Key Competitive Advantages of the Company: Ukrainian cosmetics manufacturer, own R&D center, ISO, GMP certifications

Product Description for Label Development: anti-cellulite wraps, hot and cold anti-cellulite creams. The design should be the same, but elements or colors should differ for the 2 types of products.

What brand name will be placed on the product: Body:Made, logo attached

Product Price Segment: average

Duration of Product Presence in the Market: new

Is the label being created for the first time or do you wish to update an existing one? We already have a line of anti-cellulite cosmetics under our other brand Joko Blend - https://jokoblend.ua/borotba-z-tselyulitom (there will be no coffee scrubs). We want to separate this direction into a separate brand; these products will not be in the Joko Blend brand. The assortment remains the same, but will be supplemented with branded accessories. Example of previous design.

Example of another design that was developed but not approved due to similarity with the CelluBlue and Joko Blend brands

In what form would you like to receive the output material? Visualization, output files of 2 layouts in ai and pdf.

Task. It is necessary to update the design, make it modern, stylish, different, not similar to Joko Blend. But the concept of cold and hot effects should remain. In the future, additional lines with other active components and actions may be possible. Other fonts can be used, a combination of bright colors, or on the contrary, pastel, white. Beige is appealing. Visualization needs to be done on the packaging - white matte bottle, white cap; branded tube, white cap; box with print. Caps can be changed to black if it fits the concept.

Texts on the front side

Examples of cosmetics that are liked https://pin.it/4U8PLzAgd

Attached is an example of packaging for visualization