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Task: create the design for the labels of BARGY bars.


BARGY = BAR (Bar) + GY (ENERGY)


BARGY is a brand of next-generation healthy eating bars: a vegan product, with no added sugar, no GMOs, no colorants, no preservatives — only natural and healthy ingredients in the composition.


MANDATORY ELEMENTS:


    1 - Brand name: BARGY (logo attached)

    2 - Names of 4 flavors, for which the design needs to be created:


  • TROPICAL MANGO 
  • ALMOND ENERGY
  • CHOCOLATE COCONUT
  • RASPBERRY NOTE


    3 - 40g (weight)

    4 - VEGAN 

    5 - NO SUGAR ADDED 

    6 - The name ENERGY BAR above the logo in smaller font (indicating that this is an energy/carbohydrate bar)

7 - LABEL SIZE:

FRONT PART: 145 mm * 50 mm


OPTIONAL ELEMENTS:

  • Background color - at your discretion
  • Drawings, images, lines, fonts


CONTEST PROCEDURE:


  1. At the beginning of the contest, please submit the design for only one (at the designer's individual choice) of the four flavors (flavor names - p.2 of the task) 
  2. In case of a rating of THREE STARS OR ABOVE - each designer will receive a personal message with further steps (refinement of the existing flavor or design of the next ones) 
  3. If the work is rated TWO OR ONE STAR - please do not submit designs for other flavors. 



Some examples of existing bar brands:


clifbar.com


questnutrition.com


gomacro.com


kindsnacks.com


theprobar.com
Updates
Update #1

No special preferences.

The provided links to brands of similar bars are given to have a basic understanding of what designs are like in competing brands. 


With the concept - it needs to be guessed. If the concept is liked, but there are inaccuracies - we will correct them. But if the concept does not resonate - no matter how much you correct it - it won't be effective. 


WHAT IS IMPORTANT!


The design must be;


• bright;

• light;

• clean (not cluttered)

• closer to a youth format. 


I do not recommend equating to other brands. 


Good luck to all participants of the competition! 

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17 February 2022, 17:03
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