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What object is the design being ordered for in this competition? The appearance, exterior of the tire fitting pavilion.


Company name: OZZI


Description of products/services: Tire fitting, wheel repair and maintenance, seasonal wheel storage.


Sales geography: territory of Ukraine


Target audience profile: Car enthusiasts


Existing or proposed positioning: Reliability, quality, speed of service. Excellent service.


Main competitive advantages: Convenience. Speed of service. Reliability. Latest equipment, advanced technologies. Super service.


Do you have a logo, corporate style? No. Perhaps the proposed facade design will set the theme for the corporate style. 


Target audience of the item/product or finished product of the design item: Car enthusiasts with medium and high income. Owners of foreign cars.


Style of the design item:

  • minimalism
  • businesslike
  • youthful
  • modern
  • friendly
  • trustworthy and confident in reliability/safety


Describe the design object in detail:

  • material: walls made of PIR panels covered with metal
  • exact dimensions: in the photo attached. 
  • are there any special technical requirements:  a noticeable facade attracting the attention of passing car enthusiasts


Preferred color scheme: black, dark gray, yellow, red, white


Show several examples of product lines whose design is close to your style:

https://www.behance.net/gallery/50816929/OZKA

https://www.behance.net/gallery/78218105/Netflix-Concept-Argentina-Comic-Con-2018

https://www.pinterest.ru/pin/373517362831093677/

https://www.pinterest.ru/pin/785455991246791161/


What should not be used when developing the design of the item? Complex, heavy meanings.


In what format should the source files be provided? jpg initial version. Final in the required formats for design executors (to be agreed with the executor of the best design)


Provide any additional information you consider important.

A font for the name and design of the pavilion's exterior is needed. 

The font should be easy to perceive. Without sharp lines and curls.

Facade. The main structure of the pavilion is in the attached file "dimensions". Then, depending on the proposed option, lighting, additional elements will be installed on the facade and/or Oracal films will be applied. It is important that the proposed option is not too complex and costly to implement. 

The service will operate 24/7. Think about how the pavilion will look at night. 


In general, guys, we really hope and expect a creative and thoughtful design. So that everything is clear without words and questions like "Why is it like this?" Don't make it complicated and heavy. Better simple and genius) I understand that the budget for such work is small. But if we are lucky, your design will be seen by a lot of people and in the future we will work together again;) 
Updates
Update #1

Friends, there are two days left until the end of the competition. We are eagerly waiting for your works!


We would like to make some clarifications to the terms of reference, perhaps this will make your task easier.


1. Structures, canopies, extensions...

The specified dimensions of the pavilion are calculated for the possibility of transportation from the place of production to the installation site. Maximum height 2900mm; length 8600mm; depth 3750mm. Possibly an additional +50mm. 

Anything larger than the specified dimensions must be assembled separately at the installation site of the pavilion. This is not very desirable. Or it must be "WOW!" so that we fall in love with your design and want to implement it only according to your vision.


2. Color.

Preferred colors: black, dark gray, yellow, white (possibly for inscriptions or small images, but not necessarily). 


3. Name, font. OZZI

For some reason, in some works, the name is written with the letter "Y". This is a mistake. It should be OZZI, the last letter is "I".

All letters of the same size are preferable.


4. City lights.

Consider the placement of city lights on the facade. Two city lights on the sides. 

The image on the city lights is not evaluated. No need to come up with anything.


Friends, the final push. The holidays are over) We are eagerly waiting for your works!!!

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8 January 2020, 22:33
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