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It is required to create a design for two types of glazed curds Dessertime Energy and Dessertime Relax


Dessertime Relax and Energy are edible power banks. We are vulnerable to bad moods, accumulated fatigue, and the frantic pace of life. Dessertime Energy will not solve our problems, but it will give us energy and strength, helping us to wake up. Dessertime Relax will not work as a sleeping pill, but it will calm us down, set us up for sleep, and aid digestion.


The curd Dessertime Energy serves as a breakfast with tea or coffee, a snack during the day. It satisfies hunger well. It does not leave heaviness in the stomach. It helps with intellectual work and an active lifestyle. 


The curd Dessertime Relax serves for healthy nighttime snacks without guilt. It positively affects the glycemic index. It has sleep-friendly nutritional value. It contains ingredients that support sleep. It gives a sense of a small useful pleasure at the end of a long day. 


The target audience for the product is young residents of megacities who consciously approach food choices, positively respond to functional products, and perceive information mainly through images and pictures.


Priorities for elements on the packaging

a.    preservation of the image of a metal bar

b.    angel logo, stripes with the inscription Dessertime

c.    highlighting the inscriptions Energy/Relax on the packaging


The design for the two curds Dessertime Energy and Dessertime Relax should:

a.    allow for quick identification of the purposes of the Energy and Relax products 

b.    the angel logo is a mandatory element and must be preserved. The logo is embossed. 

c.    stripes indicating the brand are mandatory elements and must be preserved.

d.    the surface should be any metallic color

e.    the entire surface of the packaging may be used 

f.    the designs of Energy and Relax should visually look like a series 

g.    the designs of Energy and Relax should differ from each other

h.    design in the style of energy drinks is possible

i.    the packaging should look good on the supermarket shelf 

j.    the design should be acceptable for photos on social media

k.    the design can be provocative

l.    there are no restrictions on styles. 

m.    design elements 999.9 and 50g are embossed. These elements are not mandatory.
Applications4
PSD
Z_3.psd
14MB