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TECHNICAL TASK FOR THE COMPETITION

Development of the design of the frieze ("header") of the exhibition stand for the brand VINILAM

1. General Information and Purpose

Client: VINILAM (vinyl flooring).

Development Object: Design of the upper part of the exhibition stand (frieze, "header", topper).

Final Goal: Create a visually appealing, informative, and emotionally engaging design that will make the company's stand stand out at the exhibition, instantly convey the USP (unique selling proposition) of the product, and evoke a desire to purchase.

2. Key Product and Style

  • Product: Vinyl flooring that imitates parquet laid in a "herringbone" pattern.

  • Style: Colorful, modern, "tasty" imagery. The design should be premium but understandable to a wide audience.

  • Use of AI: Allowed and encouraged for creating unique visual effects or photorealistic elements.

3. Mandatory Design Elements (Only for the "header")


3.1. Text Information:

The design must include the following texts (can be combined and varied in size depending on the composition):

  1. Brand: VINILAM.

    • Note: The current logo may be used or a reimagined version of the writing style may be proposed if it enhances the overall concept. (take from the site vinilam.ua )

  2. Installation Type (mandatory): on glue

  3. Subtype/Texture Name: "Herringbone parquet" or "Parquet herringbone".

  4. International Name (preferably): Herringbone.

3.2. Visualization of Characteristics (on a subconscious level):

The design should convey the following advantages of the product without directly listing them in text (through images, colors, textures):

  • Good and Quality Product: A sense of reliability, premium material.

  • Water Resistance: Possible use of elements associated with water (drops, splashes, but stylized so as not to look cheap).

  • Durability: Clarity of lines, a sense of strength.

  • Eco-friendliness: Natural shades, clean textures.

3.3. Product Visualization:

  • Mandatory presence of a schematic-photographic element that clearly and instantly conveys to a person that this is indeed flooring and how it looks (wood texture, "herringbone" pattern).

3.4. Technical Elements:

  • QR Code: Must be organically integrated into the design and lead to the company's website.


4. Evaluation Criteria

  1. Clarity: How quickly the visitor understands what product it is (flooring, herringbone, vinyl) and what its advantages are.

  2. Creativity and Style: Originality of the found color and compositional solutions.

  3. Attention-Grabbing: Emotional impact of the design, desire to approach closer.

  4. Compliance with the Terms of Reference: Presence of all mandatory elements.


*examples of implementation are attached to the project, file "header with dimensions"
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