Contest translated automatically. Log in or register, to view the original

Company Name: Zoolux


Company Activity: Veterinary medicine, Pet supplies


Product / Service Description: We are creating an online store primarily for our clients to enhance service and customer loyalty. 


Distribution Channels and Sales Geography: All of Ukraine


Target Audience Profile: Affluent pet owners with a conscious and responsible approach to their pets.


Existing or Proposed Positioning:

We are a clinic of expert class, evidence-based veterinary medicine, with a pricing policy above average, however, the quality of services is high.

We are developing the online store not just as an "online store," but as an addition to the client's personal account, for product recommendations according 

to the veterinarian's advice.

We want all the money that the client spends on their pet to be spent with us in the clinic in the offline store and online store.


Closest Competitors:

  • https://www.zooapteka.kiev.ua/
  • https://pethouse.ua/


Main Competitive Advantages of the Company/Product/Service:

1. Large warehouses, and a very wide range of products in stock

2. Technical support, call center operation not only for pet supplies inquiries but also for animal-related questions, operating 24/7

3. Service, upselling, reminders for regular purchases (food, antiparasitic treatments, medications)


What type of website do you need: online store


What is the goal of creating the website?

  • information about the company and products
  • sale of the entire product range
  • company image, individual people


Do you have a corporate style, logo, slogan? https://zoolux.vet/images/logo.png


How do you envision the website title (description)? Zoolux Online Store


Do you have preferences regarding the color scheme of the website? Green, warm tones.


In what style would you like to see the website?

  • strict,
  • image-oriented, status-oriented
  • dynamic
  • creative
  • modern
  • technological


What information do you want to place on the website? Products


Website Structure - specify the main sections and subsections of the website:

  • home page
  • about the company
  • blog
  • product / service catalog
  • payment and delivery
  • contacts
  • Product Card
  • Personal Account
  • Promotions


Do you have requirements and wishes regarding the website navigation? At the designer's discretion


What information from the website will be of primary interest to visitors: list of services/products, prices, company/industry news


Are there specific requirements for the presence of advertising objects on the website (banners, partner logos, advertisements, etc.): shop in shop Royal Canin


Provide examples of websites that you like. What exactly did you like in terms of design and usability?