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Company Name:

Imperium of Plumbing


Type of company activity:

Online sales of plumbing and bathroom products in the mid-range and premium segments


Product/Service descriptions:

Wide range of premium plumbing: bathtubs, toilets, installation systems, mixers, bathroom furniture, shower zones, accessories.

Official products from brands: Villeroy & Boch, Devit, Hansgrohe, Paffoni, Duravit, Ravak, and others.

Professional support for designers and developers. Consultations, selection, custom orders based on specifications.


Distribution channels and sales geography:

  • Main channel — online store

  • Geography: all Ukraine

  • Delivery: Nova Poshta, courier, pickup in Kyiv


Target audience profile:

  • Private buyers aged 25–55, renovating or furnishing new homes

  • Interior designers, architects

  • Developers, plumbing showrooms

  • Clients seeking premium quality and style


Existing or potential positioning:

Premium online plumbing store with quality service, official brands, and solutions for private and professional clients


Closest competitors:

  • Agromat

  • SantehLux

  • Aqua Rodos

  • Lavanda.shop



Main competitive advantages of the company/product/service:

  • Direct supplies from manufacturers

  • Guaranteed original products

  • Professional consultations and product selection

  • Support for designers and architects

  • Visual materials (photos, videos, 3D)

  • Convenient website, simple ordering, fast delivery

  • Flexible B2B discount system




What type of website do you need:

✅ online store


Purpose of creating the website:

✅ sell the entire product range

✅ company image


Do you have a corporate style, logo, slogan?

Yes, logo and basic branding. In the process of creating a brand book.

Planned updates for a premium style (based on references www.lussostone.com).


How do you envision the website headline (descriptor)?

Premium plumbing from leading European brands

Villeroy & Boch, Devit, Hansgrohe — officially, quickly, with warranty


Do you have preferences regarding the website color scheme?

Yes — dark restrained palette (anthracite, graphite, brass), with accents of white and bronze.

Visually — like on lussostone.com


In what style would you like to see the website:

✅ strict minimalism

✅ image-oriented, status

✅ modern



What information would you like to place on the website?

  • Product catalog with advanced filtering

  • Product cards with instructions, videos, 3D

  • Brand pages

  • Gallery of completed projects

  • Solutions for designers and developers

  • Download price lists (PDF, Excel)

  • Payment and delivery information

  • Online support

  • Personal account

  • Comparison, favorites

  • Blog (buyer's guide, tips, reviews)



Main sections of the website structure:

✅ homepage

✅ about the company

✅ blog

✅ product catalog

✅ product page

✅ payment and delivery

✅ contacts

✅ brand pages

✅ designer solutions (B2B)


Are there any requirements or wishes regarding website navigation?

  • Fixed top menu during scrolling

  • Quick search with suggestions (by name, article)

  • Categories + filters (brand, installation, material, color, series)

  • Mobile version as simple as possible, like on dreame.ua



What information from the website will be of primary interest to visitors:

  • Product list, photos, videos

  • Availability in stock

    • Prices, warranties

  • Delivery conditions

  • Quick contact via messengers



Are there any requirements for advertising objects on the site:

  • Banners on the homepage (promotions, discounts, new products)

  • Brand logos on category and brand pages

  • Third-party advertising — none




Provide examples of websites you like:





Any additional information you consider important:


  • Responsive design for smartphones with focus on speed (PageSpeed 90+)

  • Mandatory preservation of SEO structure and URLs

  • Future possibility to add: AR, 3D models, integration with designer platforms