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Company Name:  Healthy! Choose Natural Active website www.zdorovoshop.com


Company Activity:  operating since 2015


Product/Service Description:  we produce cold-pressed oils using hydraulic oil presses. We produce plant proteins and coconut and almond flour. We import superfoods: chia, quinoa, psyllium, etc. 


Distribution Channels and Sales Geography:  we ship products via postal services across Ukraine. We sell products in eco-stores throughout Ukraine and on Rozetka.


Target Audience Profile:  predominantly women (70% of buyers), interested in cooking, active lifestyles, and sports, aged 25 and above. 


Current or Potential Positioning: quality and safe health products at reasonable prices. We aim for the middle and middle+ segment.


Closest Competitors:  https://sz.lviv.ua/, https://zemledar.ua/, https://banka-speciy.in.ua/ua/


Main Competitive Advantages of the Company/Product/Service:  own production and own import

What type of website do you need?

  • online store


What is the purpose of creating the website?

  • information about the company and products
  • sale of the entire product range
  • company image
  • increase conversion to purchase


Do you have a corporate style, logo, slogan? 

Slogan: Healthy! Choose Natural.


How do you envision the website title (description)? 

Natural products for a healthy lifestyle!

Do you have preferences regarding the color scheme of the website? 

Use of natural and earthy tones such as green, brown, beige, and pastel shades that are associated with natural products and healthy eating.


In what style do you want to see the website?

  • Modern minimalism (light, easy to understand for the audience, lots of white)


What information do you want to place on the website? 


Website Structure – main sections and subsections of the site

  • home page (showcase)
  • product catalog
  • cart (shopping cart)
  • blog (interesting articles on natural products and recipes)
  • payment and delivery
  • contacts
  • cooperation


Are there any requirements and wishes regarding the website navigation? 

Mobile First Design - when developing the website design, focus primarily on convenience for smartphone users. 

Large product photos, catalogs where the product can be seen well are very necessary. Emphasis on upselling both in the cart and under product descriptions. 


What information from the website will be of primary interest to visitors: contact information, list of services/products, prices, company/industry news, or other? 

Product list, prices. Delivery and payment (where to get the product and how).


Are there any requirements for the presence of advertising objects on the website (banners, partner logos, advertisements, etc.)? 

Banners are very necessary. We promote the main messages on the website and various promotional offers through them.


Provide examples of websites you like. What exactly did you like from the perspective of design and usability (provide links and comments)?




Provide any additional information you consider important.  

The design will be developed on Opencart. Support for 3 languages: Ukrainian, English, Russian. Well-thought-out details are important.
Updates
Update #1

Dear contestants, I will send feedback on the works on March 9-10. 

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8 March 2024, 16:18
Update #2

Several important clarifications:
- The most important design is for the mobile version of the site (it should be as convenient and user-friendly as possible)
- A large portion of orders we receive is through one-click ordering - please work on this detail in the product card.
- Reviews are also extremely important (please pay attention to this).

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11 March 2024, 19:53
Update #3

Dear contestants, I greatly appreciate your participation in the competition, as it is always a risk. The client has their own taste preferences, so I kindly ask you to understand the further interpretation.

  • Works with 2 stars will definitely not be selected.
  • Works that receive a 3-star rating are unlikely to be chosen as winning.
  • Works with 4 stars will be selected for winning works.
    For works with 3 stars, if you are willing to continue working on the design and revise it, please let me know about it in a message.


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14 March 2024, 14:04
Applications2
PSD
Logo (1).psd
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