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Contest task:

  • develop a box design for children's shoes (2 sizes: 260x170x95 and size 180x150x85)
  • the winner in the same style creates repackaging bags and bags similar to new mail, as well as tape design


Company name: Multibrand  baby


Company activity: Online store for children's clothing


Description of product/service categories: Children's clothing and shoes


Target audience portrait: Moms, aged 22-34 


Existing or proposed positioning:  Stylish shoes for your treasures


Main competitive advantages of the company: Stylish, modern design, good quality 


Brand name on the packaging: Multibrand  baby


Product price segment: Medium, medium+


Duration of product presence in the market: 3 years


Advantages of the promoted product: Quality product with original design 


Is the packaging being created for the first time or is there an existing option? For the first time


Formulate the main task of the packaging design: Additional WOW effect when opening the box 


Basic colors: Blue, white 


Are there mandatory graphic and text elements to be used (photos, texts, licenses, images, drawings? Indicate the placement on the packaging)? Logo, links to the website and Instagram page 


Provide any additional information you consider important.

The box will be double-sided, an example is attached 
Applications4