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What product needs packaging development? Box for Ossetian pies (in two sizes: 35*35 and 30*30) and sachet for napkins, knives, and toothpicks


Product description for which packaging is being developed: The most delicious and most desired pies in Kyiv


Company name: Bakery "Taki Pyrohi"


Distribution channels and sales geography: Order on the website, free delivery in Kyiv


Target audience portrait: Office workers. Individually and for holidays.


Closest competitors:

  • Pirogova "Nikolai", 
  • 3 Piroga


Main competitive advantages of the company: Tasty, natural, hearty, clean


Brand name on the packaging: Bakery "Taki Pyrohi"


Product price segment: Below average


Duration of product presence in the market: 5 years


Is the packaging being created for the first time or is there an existing option? 

Attached is the option we are currently using. It looks great, but we are translating the packaging into Ukrainian and changing the logo. We would like a more attractive packaging.


Formulate the main task of the packaging design: Attract interest and linger on the way to the trash can


Basic colors: The background should preferably be brown (chocolate), like cardboard. Logo color.


Are there mandatory graphic and text elements to be used (photos, texts, licenses, images, drawings)? Indicate the placement on the packaging?

Field for indicating the order number on the end of the box, and the name of the pie (larger than now)


In what format do you want to receive the source material?

AI, pdf,  eps, cdr
Updates
Update #1

To clarify. The color is one, or at most two. If two, then without exact boundaries between them, as the application of each color has a margin of error of several millimeters. Preference is given to a single color option.

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2 November 2018, 14:19
Update #2

There is an option on a white background. 

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2 November 2018, 15:41
Update #3

Unfortunately, the manufacturers of our boxes said that our cardboard cannot be white. 

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11 November 2018, 19:46
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