What product needs packaging development? Loose tea
Product description for which packaging is being developed: Specialty tea, loose leaf, packaging 200 g.
Company name: BBS Trade
Company's line of business: Production of non-alcoholic beverages and freshly roasted coffee.
Distribution channels and sales geography: B2B, HoReCa, category A stores, region - RK
Target audience profile: Specialty tea lovers
Closest competitors: Greenfield, Tess, Citrus, Hyleys, Black Dragon, Ahmad teas
Brand name on the packaging: Compass
Product price segment: above average
Duration of product presence in the market: just entering the market
Advantages of the promoted product: genuine high-quality specialty loose leaf tea
Is this packaging being created for the first time or is there an existing option? (attach an image of the existing packaging)
There is a design for sachets for this tea, packaged in pyramids.
Formulate the main task of the packaging design: The box design should directly associate with the sachet design, maintaining the color scheme, ornament, and logo.
In what format do you want to receive the source material? Ready file in ai format with links (ideally).
Provide any additional information you consider important.
Box size: W110 H132 D73 mm.
Attached are a knife, a preview of the sachet, and two basic elements - ornament and logo, for two types of tea. Also included are two design options that did not work for us, for general reference.
The font used in the tea name is Century Gothic. Each type has 4 main colors used in the ornament. Ornaments can be simplified or trimmed, but it is important that the box and sachet match each other.
