Design of a corporate website for sailors

Technical data:

- logo, palette, and font (Play) are already available;

- there is also a Wireframe prototype of the website in Figma (minimal structural prototype) - you are free to change the structure for the sake of quality;

- you can use stock photos, but preferably royalty-free (but if the photo is worth it - okay, we will buy it);

- design is needed for 3 pages of the website: Home, About Us, Private Yacht Sailors.

- after the design approval for Desktop, a version for mobile is needed.

- in the end, you need to provide the design for desktop + mobile for 3 pages in project + raster.

Based on the brand, its advantages, and references, you need to create a modern, strict, and high-quality design.

Company name:  

AVANT

Company's field of activity:  

AVANT Sailor Training Center - Training and education of sailors in accordance with international quality standards.

The main goal of the CPM "AVANT", as well as the company's business policy, is aimed at conducting high-quality training of personnel, enhancing the status of sailors who have undergone training in Ukraine.

Description of products/services:  

AVANT Sailor Training Center conducts training for sailor certification. Upon completion, the sailor receives a Certificate of Compliance for the desired profession. With our certificates, one can:

- work as a sailor on cargo ships

- work as a captain of a private charter yacht

- work on passenger cruise liners.

Distribution channels and sales geography:  

Ukraine, CIS, Europe. Language: Ukrainian and Russian, with English in the future. Gender: male. Design to be done in Russian.

Target audience portrait:  

Cargo Ship Sailors

• experienced sailors who want to update documents/get new documents (they are afraid of scams, want to save time, and quickly obtain documents to continue working and advance in their careers)

• people who want to become sailors (they are afraid of scams, do not believe in themselves, and want a job with a high salary)

Private Charter Yacht Sailors
They work on small yachts in Ukraine, but due to difficulties with document processing through competitors, they cannot and do not know how to become a captain of a charter yacht over 24m and work on yachts abroad.

• sailors working on small yachts

• sailors who want to work on private yachts

• yacht owners who want to navigate in international waters

Passenger Cruise Liner Staff

• people who want to work on cruise liners (they are afraid of scams, do not believe in themselves, and want a job with a high salary, to travel the world)

Existing or proposed positioning:  

AVANT Sailor Training Center knows what it means to be a sailor both as a profession and a lifestyle. It assists with the certification of both experienced sailors and those just starting out. AVANT is certified by leading maritime countries in the world and trains the best sailors.

Closest competitors:  

There are no direct competitors, only intermediaries and agents. All of them either resell our services or create documents with poorer certification (not from as respected maritime countries as ours - more on this below).

Main competitive advantages of the company/product/service:  

Center Certification

Our training and certifications are recognized worldwide. We have certification from the maritime administrations of leading maritime countries: Panama, Liberia, Marshall Islands, USA. An audit of our training was conducted by the maritime administration of Panama.

Legal Documents

AVANT provides clients with documents that are recognized worldwide and allow crossing borders in the official status of a sailor and being employed in any international companies according to the obtained certification.

Online

AVANT conducts certification in a mix of Online + Offline, allowing clients to study the theoretical part, which takes up most of the course, at their convenience, and then quickly complete the practical part and pass the exam to successfully obtain certification.

Speed

Our certifications are optimized for maximum efficiency in training sailors and are approved by international administrations, allowing for the preparation of professionals in the shortest possible time.

What type of website do you need:

• corporate

What is the purpose of creating the website?

• information about the company and 
• company image

Do you have a corporate style, logo, slogan?

All materials are in the attachment.

How do you see the website title (description)?  

AVANT Sailor Training Center - Training and education of sailors in accordance with international quality standards.

In what style would you like to see the website?

• strict minimalism

• image-oriented, status-oriented

• creative

• modern

• technological

What information do you want to place on the website?  

Website structure - specify the main sections and subsections of the website:

• home page
• about the company
  • History
  • Certification
• Training
  • Specializations
  • Direction: cargo ship sailors
  • Direction: private yacht sailors
  • Direction: cruise liner staff

Provide examples of websites you like. What exactly did you like in terms of design and usability?

• (https://www.latsco.com/en) – strict clear communication, interesting visual language. That is, strict but not boring.

• (https://www.walleniuswilhelmsen.com/) – clear, stylish. The menu is interestingly designed.

• (https://varamar.com/) – simple design with complex functionality