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Company Name: 

Havas


Company Activity: 

Network of "at home" grocery discounters


Product / Service Description: 

Grocery discounters throughout the city, located in residential areas, prices for products are lower than competitors, mainly offering essential goods, food products, bakery products, household chemicals, fruits and vegetables, groceries, etc.

Website: www.havasfood.uz


Distribution Channels and Sales Geography: 

Uzbekistan, Tashkent


Target Audience Profile: 

Middle-aged women and men, average income, below average.


Existing or Proposed Positioning: 

Grocery discounters within walking distance from home with low prices and comfortable stores


Closest Competitors: 

Regular grocery supermarkets, convenience stores, large grocery chains, markets


Main Competitive Advantages of the Company: 

Prices lower than competitors


Promoted Object (company, product category, product, service), its description: 

Network of "at home" grocery discounters Havas


Competitive Advantages (advertised properties / characteristics) of the promoted object: 

Lower prices, store locations within walking distance "at home", large network of discounters with essential goods. Stores are spacious, branded, with bright displays, always fresh products, and also include private label products


What should be depicted on the billboard? 

Logo is mandatory, text message is mandatory (the message can be chosen from these options: 1. We are cheaper 2. We are closer. Or suggest your own option.)


What style should the design be executed in?

  • selling
  • dynamic
  • modern
  • bright
  • attention-grabbing


Should there be any time limitations (promotion) on the billboard? 

Can specify products with weekly promotions (example: bananas, apples, buckwheat, sugar, etc.)


Do you have a corporate style, logo? (attach) 

Yes


Are there any mandatory graphic or text elements? (specify which and attach in tiff, gif, ai, eps, cdr, jpg or other format) 

Logo is mandatory, website is mandatory www.havasfood.uz


Where will the billboard be placed (adjacency of objects)? 

Throughout the city, along major thoroughfares, on the sides of buses.


Provide any additional information you consider important.

The idea should be catchy and creative.
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