Company Name: Mi-Store
Company Activity: Retail
Product / Service Description: Sale of Xiaomi brand products
Distribution Channels and Sales Geography: 2 offline stores in Kerch, Crimea
Target Audience Profile: Everyone interested in the products of this brand
Closest Competitors: Online stores from the Top 10 of Yandex
Main Competitive Advantages of the Company / Product / Service: The ability to purchase any product from a wide range of the brand. Items not in stock can be ordered within 7 days from China. Competitive prices.
What is the goal of creating a landing page?
- Presentation and promotion of Xiaomi brand products
- Presentation of retail points of sale for this brand's products in Kerch
What information do you want to place on the website? A vibrant presentation of the most popular brand products. Presentation of sales points (retail stores) where these can be purchased/ordered
Do you have a corporate style, logo? No. The stores are called Mi-Store
Otherwise, we use the Xiaomi brand logo and its corporate colors.
How do you see the website title (description)? Official representative of the Xiaomi brand in Kerch.
Do you have preferences regarding the color scheme of the website? Xiaomi brand colors
In what style would you like to see the website?
- bright, lively design
- image-oriented, prestigious
- dynamic
- creative
- modern
- technological
What modules (blocks) do you want to see on the website?
- website header, brand logo
- Presentation of the most popular brand products
- presentation of 2 stores with addresses, photos, working hours (where these can be purchased)
- Live chat, callback
- feedback form
- block "Advantages of working with us"
- block questions/answers and the form "Ask a question" below this block
- block "Partners" (the partner will be the online store TechnoMart24.ru)
Contact information to be placed on the website:
- company name:
- phone:
- email:
General Information.
There are 2 target categories of buyers:
- those who are not yet familiar with Xiaomi brand products
- those who are familiar but do not know where to buy them in Kerch
The task of the landing page is to assist both categories and lead them to offline stores.
There are physically 2 stores, operating under the Mi-Store sign and sharing a common phone number.
As a presentation of the brand's product groups, I like this example
Photo archive on Google Drive with addresses and points on Yandex.Maps.
There are many photos, you can choose up to 5 of the best (facade, product) for each store.
