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The design should be serious according to the genre conditions since this is an investment, but at the same time light with energy as it is aimed at younger people.


An idea (association, metaphor) that will run throughout the site is essential. Since the site will be a multi-page landing, the idea should be multi-series so that it can be developed on other pages of the site later. (Of course, the winner will be able to continue working on the site design for a separate reward). 


In case of cool ideas, I will buy them separately, even if they do not win and take 2nd or 3rd place.


The task is for the site to stand out from others, to evoke a new memorable emotion and ideas related to investing, growth, and multiplication, but not too direct and template-like (for example, bad template associations: creativity-light bulb, feelings-heart, partnership-handshake).


All logic, sequence of blocks, and text content have already been created and are available in the prototype: https://project1328127.tilda.ws/5768790 

But it is important to understand that this does not convey any ideas for the design or structure and form of the site blocks; use it only as a theoretical example of content and information sequence.


Here is the link to the description of the corporate style and colors: https://docs.google.com/document/d/14TxsFj88jmmwkrjvsm2vDrrsz4ZG-5g11vTHr6GlFZo/edit


Please avoid clichéd stock images, template icons, and anything that has already been used by hundreds of people before you, as it does not evoke a sense of novelty. 


I recommend sending the first 3 screens first, so I can quickly guide you on whether it’s good or if we continue working.

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GEO:

It should be taken into account that our internet project is for the English-speaking world (Europe, America). Therefore, there should not be too much air in the design, as is often liked in the CIS. 


Target audience portrait:

Millennials who do not trust traditional banks and do not want to overpay intermediaries in the form of brokers and platforms with exorbitant commissions. 

Aged 20-40, active, thoughtful people.


Main competitive advantages:

Simpler interface and more convenient deposits and withdrawals, all in a couple of clicks. Higher profitability due to mixed portfolios. Reliable, safe, and 100% legal. 


Examples of websites that are liked:

Not exactly one-to-one, but some interesting elements are liked in these projects. Although the design with colorful little people has become a bit tiresome. 

https://www.stashinvest.com 

https://www.acorns.com  

https://www.thoughtspot.com 

https://robinhood.com/


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Description of website blocks

The structure is approximate; you can compress or expand the information, but ideally, 1 screen = 1 meaningful idea


-1-2 screens are the most important; they should make an impression, interest the visitor with something they probably have not encountered on other sites, so a new idea or association is needed here. These two screens can be one meaningful composition transitioning from one to the other.

-In these same 1-2 screens, I would add an icon about "military-level security."

-3-4 screens should maximize interest and sell the main idea of the site.

-5 screen is a step-by-step guide and a call to action.

-6 screen should create a desire to purchase our service. Examples of benefits and results from what is offered on the site.

-7-8 screens are the stage of trust; if after all the above the client is interested and can trust us, the desire to buy increases.

Reviews, partner logos, guarantees, licenses, certificates, letters, video reviews, trust video with public benefit, proof of expertise. 

-9 Footer (Copyright 2019, Social Media, Links, Logo) a well-executed footer with details adds trust. 


Call-to-action buttons should be repeated at least 3 times throughout the length of the site.
Updates
Update #1

ADDENDUM 1 (this is how I add clarifications regarding the questions of the competition participants)


ABOUT THE IDEA

1. If you look at the website that is liked and works in a similar theme https://acorns.com, there is the idea of an oak, like reliable, planted and grows for 500 years. We need a similar idea not in the sense of an oak or a tree, but some interesting association that will run throughout the design. 


As a figurative example: The ocean of investments, a big fish, a shark of capitalism for example, a whale of investments, etc. Something that will be a thin line running through the entire design. 


2. Or if this is not your style of work, take the brand colors and symbol and create something in the style of another website from the example https://www.stashinvest.com. You can stand out with the design, animation, some color transition, geometric symbols, etc. 


The main thing is that it should be new and more interesting than 99% of other websites in this theme.


Also, I indicated in the description of the brand style the inspiring idea, symbol, and colors, please review and feel free to apply https://docs.google.com/document/d/14TxsFj88jmmwkrjvsm2vDrrsz4ZG-5g11vTHr6GlFZo/edit

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1 October 2019, 11:04
Update #2

UPDATE 2


As a result of the semi-final, there are currently no clear super leaders in our competition, so the competition has been extended. 


In this regard, I invite all new interested parties to join, and active participants to provide new options for the first 3 screens. 


To clarify, we are currently looking for a design concept for the first 3-4 screens of the landing page. Not for everything at once, but only for the first 3-4 screens. And this idea may be enough to win the competition.


Important:

I will buy all interesting ideas and their further implementation from the authors, even if someone with a different idea wins the competition.  Or if you are slightly late with the full implementation by the end of the competition, but the idea will be good.


Pay attention to the examples of websites that you like, the brand colors, and the symbol mentioned in the description. 

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9 October 2019, 18:00