General information: Need design for front labels-stickers (the design for the back of the package already exists, minor adjustments may be possible) for bulk food products (ingredients for making sports nutrition, healthy food, baby food - whey, egg, milk, and other proteins, carbohydrates, various types of amino acids, etc.)
The package that the label will be applied to looks like this.
The design is in some sense "universal". We need a "skeleton" from you that we can edit for each specific product (essentially, we will need to edit the product name and other minor text information ourselves later, mainly on the back side)
Company name: UkrSportPit
Company activity: We are engaged in packaging and selling ingredients for sports nutrition in pure form
Description of products/services: Information from our company's website:
"Bulk sports nutrition in pure form is a relatively young direction in the sports nutrition market. Despite its youth, our idea is already competing with global sports nutrition brands. The essence of the idea is quite simple, as is everything genius =) To understand it, one needs to take a closer look at the production process of any branded sports nutrition product.
So any sports nutrition brand does the following: 1. Purchases raw materials in pure form (In Bulk) from the manufacturing plant (they actually purchase, none of the current sports nutrition brands can afford to maintain factories for producing raw materials). 2. Buys additional non-core ingredients (flavorings, colorings, flavor additives, preservatives, etc.) 3. Buys, or more often rents, production facilities. 4. Purchases technical specifications, hires technologists just to mix raw materials in pure form (In Bulk) with additional ingredients from point two. 5. Hires a team of marketers, pays for the advertising campaign of the product in various media. 6. Develops and purchases presentable packaging. 7. Packs their product and sells it to the consumer.
Our working scheme has only 2 points - the 1st and the 7th, which allows us to save on all the above-mentioned 5 points, thus enabling us to provide you with a higher quality product at a lower price.
So if you do not want to overpay for flavorings, colorings, preservatives, for the company's expenses on a large staff of PR specialists, marketers, beautiful packaging, and other things that do not affect the quality of the product, then pure sports nutrition is for you."
Target audience portrait: men aged 17-50, residents of Ukraine, who want to buy a pure quality product without overpaying for the brand, bright packaging, advertising, marketing, flavoring, and taste additives.
Sales regions: Ukraine
List nearest competitors: there are none in Ukraine, I can provide a Western example - myprotein.com
Describe main competitive advantages: 100% pure product, without additives, colorings, flavorings, taste additives, nothing extra - just the product in pure form
Brand name on the product: UkrSportPit
Style in which the packaging should be done:
One of the principles of this product line is the absence of overpayments for advertising, marketing, and beautiful bright flashy packaging. Accordingly, the style should be restrained, concise, not flashy, with only three colors - white, black, red (minimum red or it may not be present at all).
In some way, this is close to the design of products from the 60s-80s of the 20th century. Examples of +/- such style:
1, 2, 3, 4, 5, 6, 7
Basic colors: white and black, a little red is acceptable
What information must be included on the front side of the packaging?
1. TM logo (2 options to choose from, provided in the attached documents)
2. Product name. (Must be editable later, i.e., a font will be needed. For example, the name can be "Whey Protein Concentrate")
3. A central image that reflects the essence and idea of the product.
4. Images in one style of this kind 1, 2 , 3, 4, 5 with inscriptions (for different products - different sets of such images with inscriptions):
"WITHOUT Colorings", "WITHOUT Flavor Additives", "WITHOUT Taste Additives", "WITHOUT Preservatives", "WITHOUT Sugar", "WITHOUT Lactose", "WITHOUT Soy", "WITHOUT Gluten", "WITHOUT GMO", "WITHOUT Advertising", "WITHOUT Marketing", "WITHOUT foreign ingredients"
"Vegetarian product", "Organic product", "Natural product", "100% pure product", "Lab tested", "Recommended by NUFVSU" (all listed images are needed, we will select them ourselves for each specific product)
Expected visual feeling: the feeling of conciseness, nothing extra
In what format do you want to receive the source material? PSD format
