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The winner will receive a separate request for the development of the website's corporate identity.


We need an updated logo design that reflects the essence of the AI-driven chat application we call "Wiz" (from the word Wizard). The logo should be simple, memorable, and scalable, reflecting the concept of the Wiz Store brand.



Current logo: https://www.figma.com/file/gCfwDUakkjl5uR9b2AE3xE/logo-wiz-store?type=design&node-id=0%3A1&mode=design&t=HYIvqMuEnGJHWwVr-1


Brand name: Wiz Store

Site: http://wiz.store (in development)


Brand description: Wiz Store is a platform that collects a collection of chat applications called "wizards," which are powered by artificial intelligence. The brand emphasizes innovation, intelligence, and accessibility, providing users with a space to explore and interact with smart conversational interfaces.


Target audience: The primary audience for Wiz Store is tech-savvy millennials and Gen Z users who value technology, innovation, and convenience.


Design recommendations:

  • The logo should be modern, elegant, and easily readable.
  • The logo should be recognizable at small sizes, such as on a mobile app icon and Telegram channel icons.
  • The logo should scale for use on various marketing materials, including social media, websites, and promotional materials.
  • The logo should symbolize the AI-driven chat application and the concept of the Wiz Store brand.
  • The color palette should be bright and vibrant, reflecting the innovative and dynamic nature of the brand.


Key elements:


  • The logo should include the company name "Wiz Store" in a modern and readable font.
  • The logo should include an icon or symbol representing the AI-driven chat application. This icon or symbol may include a chat bubble, a magic wand, or other related imagery.
  • The logo should have a unique and memorable design that sets it apart from competitors.


Deliverables:


  • Final logo design in Figma.
  • Color palette that includes primary and secondary colors used in the logo design.
  • A brief explanation of the design choices and how they align with the Wiz Store brand concept.
Updates
Update #1

Vector result (for example in Illustrator) is also acceptable

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2 August 2023, 15:49