Logo design + corporate identity for MAMA (online education)

What word or phrase will be used in the logo (company name)?

 MOM (the idea can be implemented in the name or separately as an icon + name)

If the company has a slogan or tagline that needs to be added to the logo? No

What product (goods, services) does the brand (company) offer?

Online education, courses in the field of digital marketing (focus on affiliate

 marketing)

Price category of the goods or services offered by the brand (company).

From $250-300 to $1000

What need does the product satisfy or what problem does it solve?

In a short time (1-2 months) to master a narrow specialization in the field of digital marketing, affiliate, arbitration,  start earning from $1000. 

Geography of product distribution. 

Russian-speaking regions (audience).

Target audience (preferably in detail). Who is the product (goods, services) aimed at? Describe your consumer. How do you want to see them?

Male, 20+ years old. Ambitious people who are constantly looking for ways to earn money and/or want to master digital skills. Working students who can afford to invest in their education from $300. Young people who are eager for life (for time), love to earn and travel, and dislike office work. 

Key traits: free people not tied to an office (or those who want to change their lives and escape the office), who work on themselves and are ready to invest money in their education, love to travel, ambitious. 

The target audience also includes experienced successful affiliates/arbitrators who want to master new areas in this field that they have not worked with before.

Fears, stereotypes, and biases of the target audience about the product.

• Not receiving the promised knowledge, not learning.

• Unpleasant experience of online learning on other platforms/courses.

• Wasting time.

Who are your competitors or representatives of similar businesses? Please provide their websites.

https://lucky-center.com/

http://school.partnerkin.com/fb/

https://admitad.academy/

https://stepik.org

https://universarium.org

https://netology.ru

What makes you better than your competitors or what would you like to improve?

- proprietary methodology and courses (our own teachers)

- unique materials in the course (from practitioners)

- our experience in organizing niche events offline (affiliate/arbitration)

What time period of the brand's "life" are you focusing on? We are branding for the next 4-5 years 

How will the logo and corporate identity be used?

On the website / advertising / social networks / print materials / conferences.

It will relate to the design of the educational platform, advertising branded products, merchandise, and more. 

Please provide a list of corporate identity carriers that you believe need to be created.

Corporate colors and fonts, vertical and horizontal logo (+ black/white inversions), favicon, business card, A4 template, t-shirt (women + men), reception sign. 

What are the main / priority contact points of the logo and corporate identity carriers with the target audience?

In advertising, using the educational platform, social networks (groups, chats, channels)

In case of redesign, please provide the current logo and all elements of the corporate identity.

The logo and all elements of the corporate identity are being created for the first time 

What corporate styles, known to you, do you like? Describe why:

https://admitad.academy/ I like the favicon, it's modern, interesting colors.

https://netology.ru - easy to remember, easy to work with a black-and-white logo

https://eldf.ru/ - interesting concept, unconventional

What corporate styles of applications, known to you, do you not like (at least 5 options)

https://solomon.academy

https://webpromoexperts.net

https://zillion.net

https://optima.school

All standard ones from Shutterstock (on the topic of education)

Does not convey ideas / standard (monotonous) / worse than those that are liked.

Priority colors.

 1-3 colors associated with education, online learning, gradients are welcome (but it should also look good in black and white)

Do not take shades of competitors' colors, we want to choose one that will later be associated with our platform (in the CIS) 

Colors to avoid.

Gray, brown, pink,  too toxic shades of any colors. 

Imagine that the brand is a physical object or phenomenon. Describe your brand with adjectives (e.g., heavy, masculine, cheerful, modern, natural, etc.).

Goal-oriented, determined, cheerful, light, modern, values its time, loves to relax as well as work. 

Should the logo be bilingual or trilingual? 

Only Latin letters