Company Name: PM Star by Kristina Mamedova
Company Activity: The second line of clothing designer Kristina Mamedova. The connection to Mamedova is indirect.
Designer tracksuits, Fashion tracksuits
Photos of some suits are attached
https://www.instagram.com/pm_by_mamedova/
Product/Service Description: Tracksuits for everyday life, Sport-Fashion
Distribution Channels and Sales Geography: TSUM Kyiv, stores of Ukrainian designers, Instagram
Target Audience Profile: Women aged 15-55, average income $300+/month.
Existing or Proposed Positioning: Mid-price segment $100-200
Closest Competitors: Juicy Couture
Main Competitive Advantages: Affordable price / quality meets or exceeds the price,
What elements should the logo consist of? brand writing and graphic element
What word or phrase will be used in the logo?
- PM
- PM by Kristina Mamedova
Should the logo be bilingual or trilingual? no
What should be depicted in the logo? options are accepted
Is the logo being created for the first time or has it existed before and is currently being recreated (rebranding)? for the first time
Are there basic colors or a preferred color scheme? can be a wide color range
What should the logo be like?
- bright
- image-oriented, status
- modern
It is possible to use a graphically drawn face (designer's face) similar to the picture attached, but it is not mandatory.
The logo should be used on prints and patches on the suit as decoration.
In what format do you want to receive the source material?
Formats for all types of printing
The next step will be to create a corporate identity.
