Main task: Creating a logo for an American roofing company operating in the private low-rise housing market. The company's name is Roofing Guy, which translates to "roofer." The domain for the company is www. roofingguy.com. Although this company is in the construction sector, serious marketing technologies will be used through the web, Facebook, Instagram, and TV advertising. The market is targeted at homeowners of private houses, cottages, etc., so a memorable and distinctive character in perfect combination with the brand name Roofing Guy should be memorable and stick in the clients' minds for a long time.
Is the character real or fictional (human, animal, mythological or fairy-tale character, or does it need to be invented)?
The roofer character is real, experienced, and smiling.
What is the gender and age of the future character?
male, age does not matter and depends on the designer.
What impression should the brand character convey?
experience, strength, labor.
In what style should it be executed?
depends on the designer.
Color scheme in which the character should be executed:
there should be no more than three colors, but black and white is also acceptable.
Should graphic elements be used (does your company or brand have a logo that needs to be used in the design? Specify items, clothing (uniform), details, items that you would like to see with the character.
what associations with the roofer: hammer? belts? cap? rolled-up sleeves? boots? mustache?:)) the imagination is limitless.
If there are undesirable elements, please specify them as well).
the imagination is limitless.
In what pose should the character be depicted?
the imagination is limitless.
Where will it be placed:
- on business cards
- on letterheads
- on banners
- on the Facebook timeline header
- on the company website
- in presentations
- on t-shirts
- on jackets
- on caps
- on pens
everywhere.
Characters that are liked:
maybe there are ideas and sketches here, but it should be stronger and memorable.
https://www.pinterest.com/pin/219269075587527327/
Characters that are not liked:
Do you have your own corporate style, logo, colors?
no.
In what format do you want to receive the source material?
in all standard formats.
Additional information:
So:
1. Roofing character together with the name Roofing Guy to choose from.
2. Preferably no more than 3 colors.
3. Will be used in all marketing elements.
4. If it does not contradict the design, the domain roofingguy.com should be present. If it contradicts, it is not mandatory. Both options can be provided for comparison.
5. Don't forget that this is essentially a trademark, and a small "TM" symbol is mandatory.
