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Company Name:  Kurzman Law Group, P.A.


Type of Business:  law firm


Distribution Channels and Sales Geography:  for use in the office as well as on social media


Target Audience Profile:  18-45


What elements should the logo consist of?

  • original corporate writing, or
  • corporate writing and a graphic element


Should the logo be bilingual or trilingual?  if possible, in Russian and English; if not, then only in English. 


If the company has a slogan or tagline that needs to be added to the logo? 

Business cards must indicate what the company does: accidents and injury firm 


What should be depicted in the logo? 

Surprise me with your creativity! The current logo consists of 3 initials - KLG and below is the company name.


Is the logo being created for the first time or has it existed before and is currently being recreated (rebranding)? (if rebranding, please attach an image of the current logo) 

It is being recreated. I cannot attach it at the moment, but you can see it on my website — www.kurzmanlawgroup.com


Indicate if it is necessary to maintain continuity of the logo (the new logo retains features of the old one). 

Not necessary 


Are there basic colors or a preferred color scheme?  Black, white, red


What should the logo be like?

  • minimalistic
  • image-based, status-oriented
  • dynamic
  • modern
  • can also be abstract


Are there any undesirable elements to use in the logo? 

Yes, please do not use scales or lady justice, like the dinosaurs of our profession 😉 


What image of the company should be conveyed through the corporate identity?

  • strength, stability of the company
  • far from anything conservative
  • respectability
  • elitism
  • dynamics, moving forward, drive
  • modernity, innovation


For what media should the corporate identity be developed?

  • business card (corporate)
  • letterhead
  • euro envelope (DL)
  • folder
  • PowerPoint presentation templates (title page, slide template)
  • modular grid for print and outdoor advertising
  • badge
  • pass
  • notepad
  • pen / pencil
  • mug / cup


In what format do you want to receive the source material? 

So that the logo can be used in both print and electronic formats.


Provide any additional information you consider important. 

Feel free to ask questions )

Updates
Update #1

Guys, if you use red color, please do so only as an accent. However, despite the fact that the current company colors are red, black, and white, you can use any colors, especially those that will help create a modern, contemporary, and stylish logo. Thank you all.

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12 July 2022, 1:00