Company Name: Ardeni
Company Activity: Ice Cream + Street Food
Product/Service Description: Ice cream, coffee, desserts
Target Audience Profile: People aged 14-40, main idea - ice cream
Existing or Proposed Positioning: Quality at maximum accessibility
Main Competitive Advantages: Design, high level of service, location, affordable pricing policy
What elements should the logo consist of?
- Only the brand name
- Brand name and graphic element
What word or phrase will be used in the logo?: Ardeni desserts
Should the logo be bilingual or trilingual? - no
If the company has a slogan or tagline that needs to be added to the logo? - no
What should the graphic element be like?
Readable, clear font, possibly inscribed in an abstract shape as shown in the attached image, or on both sides of the logo if placed between the words Ardeni and Desserts as shown in the links to a successful company at the end of the page.
Is the logo being created for the first time or is it being redesigned (rebranding)?
the logo is being created for the first time
Are there any basic colors or color preferences?
The words in the name Ardeni and desserts will most likely be done in a lightbox and highlighted in a rich purple color
Type of presentation:
- Simplicity, conciseness
- Carefully drawn images with detailed illustrations, etc.
- Abstraction
Which brand do you consider successful in this category of goods or services, and why?
https://www.littledamage.com/shop/
https://www.instagram.com/little.damage/
Are there any undesirable elements for use in the logo, if so – specify them: - no
In what format do you want to receive the source material?
In vector graphics
Provide any additional information you consider important.
The sale of ice cream and coffee, as well as additional desserts for coffee, will be conducted in trade kiosks, through a service window, without the possibility for visitors to enter inside. Where space allows, mini-patios with 4-5 tables under umbrellas will be installed, a layout of the pavilions is attached. I would like to collaborate with the same designer in the future who created the logo. This includes prints on t-shirts, on windows, creating icons for the desserts available for sale, and creating murals on the walls inside the pavilions. The idea is that all these design elements are executed by the same person in the future, so that everything is styled and done in the same spirit.
Без коментарів. 