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Company Name:

PP "Avangard"


Company Activity:

Our company is engaged in the production of compound feeds and feed additives (BMVD) for agricultural animals and birds. We produce compound feeds and BMVD under our own brands: GRANULKA and GRANMIX.
We now want to conduct a rebranding of the packaging (bag) for the compound feeds of the brand "GRANMIX". We want to start with a universal bag for premix for all types of agricultural animals.

 

Description of Product/Service Categories:

Additive for feeding agricultural animals and birds.


Distribution Channels and Sales Geography:

Distribution throughout Ukraine, a network of branded stores.

Target Audience Portrait:

Main audience: rural residents.

Additional audience: Farms, Households

 

Existing or Proposed Positioning:

POSITIONING:

«GRANMIX» - a high-quality premium segment product for birds and animals!


CONSUMER SUCCESS - OUR GOAL!

Despite its young age, the company has firmly established an impeccable reputation and high consumer trust.


CONSUMER SUCCESS - OUR GOAL!

The undeniable advantage of the company is the understanding that the priority of all activities is primarily the success of the consumer. That is why tasks aimed at achieving high results for consumers always come first.


CONSUMER SUCCESS – OUR GOAL!

   For this, the company has everything necessary:

- high-quality raw material base;

- comprehensive application of the most modern technologies;

- the latest quality control system at all stages of production;

- a certified laboratory equipped with the latest imported technologies;

- precise calculation of feeding rations and development of individual feeding programs;

- consultations on feeding and keeping animals;


A STEP AHEAD OF COMPETITORS!

  We do everything to ensure that you find a worthy partner for your business in our company. All company activities are primarily focused on the success of partners (consumers), so your interests always remain our top priority.

    We are always ready to share our accumulated experience and knowledge. We strive to give

all our partners the opportunity to stay a step ahead of their competitors.


Closest Competitors:

Compound feed TM Hendrix, TM Feedline, TM D-mix, TM Best-mix.

 

Main Competitive Advantages of the Company:

1. availability of a certified laboratory that checks the quality of all incoming raw materials and produced products.
2. highly effective compound feeds and BMVD of premium quality at an acceptable price.

3. high level of service.

4. only natural ingredients.


Product Description for Which Packaging is Being Developed:


Premix  ̶  a product with a high content of protein, vitamins, and microelements for feeding animals.



Brand Name on Packaging:

TM "GRANMIX"


Price Segment: High price segment.


Duration of Product Presence in the Market:

More than 5 years


Advantages of the Promoted Product:

High efficiency, availability, quality.


What benefits does the buyer get from purchasing the product?

Quick and hassle-free results in fattening.


Is the packaging being created for the first time or is there an existing option?

A new design of the premix bag for agricultural animals is required.


List the packaging formats to which the developed design concept will subsequently be applied:

Boxed bag of paper/polypropylene packaging 25 kg (50x99cm).


Formulate the main task of the packaging design:

Since this product is mainly aimed at the agricultural segment, we would like it to inspire trust, stand out among competitors, and create a desire for the buyer to purchase.


Style in which the packaging should be executed:

Modern minimalist style.


Basic Colors:

Green, yellow, red, blue, and black.


What information must be included on the front of the packaging?

Product brand, Weight.


Are there mandatory graphic and text elements (photos, texts, images, drawings)?

Only the image of GRANMIX.


In what format do you want to receive the source material?

In vector format, fully ready for printing.
Updates
Update #1

Stock images are allowed!

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25 January 2021, 14:34
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