Contest translated automatically. Log in or register, to view the original

Figma Layout.


Company Name:  PolSmart


Company Activity:  online tutors for school subjects


Product / Service Description:  one product and it is lessons with tutors for different tasks: to improve knowledge or prepare for school exams (after 8th grade and for the matura), we sell packages of classes

the landing page of the competition is tutoring for exams after 8th grade

Distribution Channels and Sales Geography:  geo - Poland, channels - contextual and targeted advertising


Target Audience Profile: Polish mothers with children in school

for this landing page - it is mothers of children who are in 7th-8th grade (25-45 years old)


Existing or Proposed Positioning:  Zostań studentem - we declare this message in the logo


Closest Competitors:  

edualy.com/pl/

bukischool.com.pl/

gostudent.org/pl-pl/


Main Competitive Advantages of the Company / Product / Service:  12 years of experience in selecting the best tutors, a well-established tutor training system and quality control of student education 


What is the goal of creating the landing page?

  • increase sales volume (increase conversions from advertising traffic)


What information do you want to place on the website?  

We provide a detailed layout with all texts and blocks


Do you have a corporate style, logo?  polsmart.pl is a landing page made in a hurry at the very beginning and it has a logo, but you can apply the style and logo that you consider best


Do you have preferences regarding the color scheme of the website?  

At your discretion 


What style would you like to see the website in?

  • dynamic
  • creative


We want to continue working with the winner for a long time.

Updates
Update #1

Thank you for your active interest and the options already provided 👍 

Log in or register, to view the original
24 November 2023, 22:34
Update #2

In the discussions, a number of questions were raised, and I will publish them here; this information may be useful for you. I will also add an explanation to the description of the competition task.

We are looking for a stylist and designer through the competition to work on all other landing pages and other pages. The mockup provides complete information about the landing page (the text is provided on the left for understanding, and the final version is on the right). The goal of the landing page is to obtain the maximum number of applications for trial classes.

If you have any questions, write in the discussions. I will answer everything.



What do you find unsatisfactory about the current website? 

Low conversion, lack of a harmonious style. A concept needs to be started that will carry over to all landing pages. 


What functions is it currently not performing?

The only function before the landing page is to receive applications. It performs all other functions.


What requirements does it not meet?

Conversion is below 10% from targeted traffic.


What solutions do you consider successful and wish to retain?

It's hard to say; a successful solution was to choose a constructor and quickly launch the site. If you look at the mockup, there is no retention of any elements. Everything desired is presented in the mockup.


What subjects besides mathematics, Polish, and English will be on the page, or are no changes anticipated?

The mockup of this landing page contains all the information that is provided for it. You can change its order, content, or remove/add what you consider necessary to increase the conversion of the landing page.


Do you have photos of tutors, or are anonymous stock personas planned for the site?

Currently, there are no photos, and you can take examples from the mockup or choose what you consider more suitable.


Will there be additional information about the tutors' personas (what subject they teach, interesting descriptions of hobbies)?

We did not foresee this, but if you consider it necessary, you can add it.


Will there be adjustments to the headings and texts? Perhaps something has become outdated since the website was created, and there is a fresh vision.

The mockup is current; however, adjustments from your side are welcome.


You provided competitor websites - are there solutions on these sites that you like? If so, what do you like and why?

- Edualy is the closest competitor focused on our target audience of mothers.

- GoStudent has a unified style and simplicity (a project with investments of over $600 million can afford this).

- BukiSchool has a unified style, continuing the main product with a marketplace, well-presented tutors, and reviews. 


Can you provide references to websites whose style you like? Preferably with comments on what you like and what you would like to implement.

Oh, if only that were the case 🙂 We know what content we need, but we don't have a detailed idea for the design. We are open to different styles and are therefore searching for it through the competition. 


On which resource can we find your logo? 

Generally on the website polsmart.pl (I will update the description and attach it).


Is the color selection on your website random, or was there some color selection?

Random.

Log in or register, to view the original
24 November 2023, 22:42
Update #3
24 November 2023, 22:45
Update #4
24 November 2023, 22:53
Update #5

Several requests have been received, and I have extended the competition until 7:00 PM on Sunday. Have a great weekend, I look forward to your options!

Log in or register, to view the original
2 December 2023, 15:20