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For which product is packaging needed? ice cream. Let's start with the flavor of gin tonic ice cream


Company name: Blizzard LLC


Description of product/service categories: Ice cream


Distribution channels and sales geography: All of Ukraine (networks and distribution in regular stores)


Target audience profile: Average product segment


Closest competitors: Rud and Lasunka


Main competitive advantages of the company: Plombir ice cream, natural from milk, 15% fat, unusual flavors.


Brand name on the packaging: Lody


Product price segment: Average


Duration of product presence in the market: None


Advantages of the promoted product: Handmade, natural, interesting packaging that is not available in the market in Ukraine


What are the benefits for the buyer from purchasing the product? Quality, a spoon under the lid that allows you to open and eat on the go


Is the packaging being created for the first time or is there an existing version? For the first time


What is the main task of the packaging design: To create a cool design


Style in which the packaging should be executed: In the style of a Schweppes can


Basic colors: overall color scheme - green, yellow, turquoise, pink

for the competition for gin tonic ice cream - color like Schweppes turquoise
Applications8