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Company Name:   

Dobro Jewelry


Company Activity: 

Jewelry Sales


Product / Service Description:  

Sale of wooden jewelry


Distribution Channels and Sales Geography:  sales through the website and Instagram. Worldwide.


Target Audience Profile:  women and men,  extravagant, deep people, people with a sense of taste.

Age from 30 to 60.


Existing or Proposed Positioning:  

Accessible luxury


Main Competitive Advantages of the Company/Product/Service:  uniqueness and exclusivity. Hand made in Ukraine. 

Eco-friendly. In single copies. 


What type of website do you need:

  • online store


What is the goal of creating the website?

  • sale of the entire product range



How do you see the website title (description)?  

Be your true self


What style would you like to see for the website? 

  • image-based, status-oriented
  • dynamic
  • creative
  • modern


The website should look expensive, exclusive, mysterious,  intriguing, restrained, stylish.

A woman who is not afraid to be bright, feminine, attract attention, and emphasize her individuality.


What information do you want to place on the website?  

About the brand, product catalog, contacts, and delivery. 


Website Structure - specify the main sections and subsections of the website:

  • home page
  • product / service catalog
  • contacts


Do you have any requirements or wishes regarding the website navigation?  

As convenient and template-like for the user as possible.


What information from the website will be of primary interest to visitors: contact information, list of services/products, prices, company/industry news, etc.?  

About the uniqueness of the brand. Beautiful photos. 


Are there any specific requirements for the presence of advertising objects on the website (banners, partner logos, advertisements, etc.):  No


Provide examples of websites that you like. What exactly did you like in terms of design and usability?

  • https://guzema.com exquisitely expensive not in a Ukrainian way. Looks worthy on a global level



Provide any additional information that you consider important.  

It is important that the website is unique, but at the same time maximally convenient to use. So that the user does not think long about where to click and is not a completely standard template. 


Jewelry from Dobro jewelry is a way to express oneself, to reveal one's beauty, to showcase one's individuality. These are not just sales, but a game. The task is to recognize the client, understand what is important to them, and provide it. A person is the decoration they came for!!!


It is important to design for mobile phones. 

Applications7