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Company name: KAZKON Confectionery Factory

Company activity: Production of confectionery products

Product/service description: Sugar cookies, shortbread cookies, oatmeal cookies, gingerbread, waffles, corn sticks,

Target audience portrait: urban residents, mainly youth and middle-aged people.

Sales regions: Kazakhstan Russia

List the nearest competitors: TM Lyubyatovo, TM Yashkino

Describe the main competitive advantages: constant freshness of products, young brand

Product description:

1

Oatmeal Cookies
Premium packaging design350 grams

Brand name on the product:

KAZKON – Kazakhstan Confectioner

Price segment: mid-premium

Duration of product presence in the market: The brand has been present for 5 years. Introduction of packaged products in premium packaging

Advantages of our product: freshness and national producer

What are the benefits of purchasing the product? Freshness of products

Is the packaging being created for the first time or do you have an existing option? There is an economy-class packaging (transparent film with a sticker label). It is necessary to create an impressive, stylish premium-class packaging that evokes positive, festive associations. Premium-class packaging is being created for the first time.

List the formats of packaging on which the design concept will subsequently be distributed: BOPP material (our proposal).

Formulate the main task of the packaging design: Attention - Interest - Desire - Action

Style in which the packaging should be executed: conveying the atmosphere of celebration, relaxation

Basic colors: yellow

What information must be included on the front of the packaging? Brand, product name (title), product photo.

Are there mandatory graphic and text elements to be used (photos, texts, images, drawings)? Yes.

Updates
Update #1

Mandatory to use graphic element, KAZKON, image of oatmeal cookie and window to see the product, special text element and brand fonts are not available (variable) The reverse side and design refinement will be done later after the contest is completed

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23 July 2016, 21:26
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