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Company name: Real Estate Agency City Life.


Logo: logo-cl.png


Company activity: Rental, sale of real estate


Closest competitors: https://blagovist.ua http://www.realdruzi.com.ua


Task: Create a PSD layout for subsequent layout of a selling main page in two versions: day and night, meaning that there will be one design during the day and another at night (the layout is the same, the colors of the images are different).

The page should be a landing page with concisely placed marketing tools (Callback, timer, call to action, hot offers, reviews, partners)

What we currently have http://citylife-re.com/

Websites we like: http://www.gdeetotdom.ru/ http://www.aska-realty.ru/ https://blagovist.ua http://okna-germanii.com.ua/ - not on theme, but with successful marketing.

Example of an unsuccessful solution http://frontend.wsdevelopment.net/city-life/ but this draft contains a block with mandatory elements http://joxi.ru/l2Zl0azia9PbrJ that we want to see on the main page.


The main principles to follow when creating the design:

  1. Usability of the website
  2. Informative and accessible (All important information should be visible using infographics)
  3. List and show advantages over competitors
  4. Show the principle of operation
  5. Conversion - a visitor after viewing the site should become a potential client, meaning all paths on the site should lead to a logical conclusion: order a callback, subscribe to the newsletter, etc.

Color scheme: dark blue as the main color, other colors should be selected by the designer for a harmonious combination

that is easy on the eyes. Alternative options are also welcome.