Отличный специалист и человек с горящими глазами
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We are manufacturers of natural cosmetics where you can choose the composition yourself
https://robeauty.me/shimmer
https://robeauty.me/drymilk
Currently, there are 2 landing pages that provide decent conversion, but in terms of design, they are not unified into one site
+ new products are being added
- Tanning activator
- Bronzer
- Scrub
- Facial cleanser
- Shampoo
Therefore, there is a need to create a unified style website.
Since there are not many products, each product page will be carefully developed. (i.e., a kind of landing page with a constructor inside the site).
90% of the website visitors come from Instagram ads, so 80% of the time on design should be devoted to the mobile version design.
The site will be developed on TILDA. If there is an understanding of the capabilities of this platform, consider it in the design
In terms of text, it is preferable to keep everything concise, a maximum of 7 lines
For the competition, you need to create 3 pages
Main page structure
- Promotions/special offers/new products (it is planned to use GIF instead of a photo in this place)
- Advantages
- Several categories - Face, Body, Glow
- A block with real people, there are currently quite a few reviews (can be viewed on Instagram, in the reviews block or on current sites)
- A beautifully designed link to Instagram
- Instead of a hamburger menu, try another navigation
- Callback button
- Link to FAQ
- Footer
Product page structure
All product pages will look like mini-landings but will have the same structure (there will be different content on each)
- First block to attract attention.
- Could be a GIF or a slider with a "scroll down" button, like on the current site
- Second - A phrase or picture or infographic with the unique selling proposition. In most cases, this is the ability to "assemble" cosmetics yourself
- Third - The constructor itself, all constructors will look like on current sites, this is a limitation of TILDA, the only thing is to play with the background color, fonts, and sizes
- Fourth Block - with a description of the parts of the constructor that the person chooses themselves. This can also be done in the form of some universal infographic
- Fifth - Product presentation video
- Sixth - Reviews
- Seventh - subscribe to Instagram
- in some part of the page, a block "other RoBeauty products" should be inserted
- *Optionally insert a block "Application" where it can be indicated where it can be used
- *Optionally block "order a consultation"
Catalog page structure
- there are no special requirements here. The main thing is that it should be in the style of the site and be possible to implement on TILDA
Content via the link, photos are not yet processed (currently being processed). I can send content from current sites or Instagram upon request
https://drive.google.com/drive/folders/160_wjRBZUbmQbF8OITOGFnpJ1V8l55MI?usp=sharing
General info
Company name: RoBeauty
Company's field of activity: Natural cosmetics
Description of products/services: natural cosmetics where you can choose the composition yourself
Distribution channels and sales geography:
- Ukraine
- 80% of traffic from Instagram ads
- 20% from Google ads
Target audience portrait: see attachment. Folder CA
Main competitive advantages of the company/product/service: Ability to choose the composition yourself
What type of website do you need: online store
What is the goal of creating the website?
- information about the company and product
- sale of the entire product range
Do you have a corporate style, logo, slogan? Logo - see attachment.
Do you have preferences regarding the color scheme of the website? No
In what style would you like to see the website?
- strict minimalism
- bright design
- image, status
- dynamic
- creative
- modern
Website structure - indicate the main sections and subsections of the site:
- main page
- product/service catalog
- Product page
- payment and delivery (FAQ)
- contacts
Do you have any requirements and wishes regarding the website navigation? No
What information from the website will be of interest to visitors first of all: contact information, list of services/products, prices, company/industry news, etc.? list of services/products, prices
Are there any specific requirements for the presence of advertising objects on the website (banners, partner logos, ads, etc.): No
Provide examples of websites that you like. What exactly did you like in terms of design and usability?
- https://au.balibodyco.com/
- https://www.thegoodtrade.com/features/18-natural-organic-makeup-brands-your-face-will-love-you-for - here is a list of good sites
