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Company name: EURO5


Company activity:

Trading and import of fuel. Management and development of a network of gas stations.


Description of product/service categories:

— wholesale and retail fuel supplies
— contracts for B2B clients (logistics, agriculture, industry)
— ensuring stable volumes and quality control
— fuel infrastructure through the gas station network


Distribution channels and sales geography:

— own gas station network
— direct contracts with businesses
— regions: Kyiv, Kirovohrad, Odesa, Mykolaiv regions
— scaling across Ukraine


Target audience profile:

— retail clients of the gas station network

— owners and managers of businesses (logistics companies, agriculture sector)
— corporate clients with regular fuel consumption


Existing or anticipated positioning:

The energy of smart choice. Balance of price, quality, and reliability in every solution.

Choose to act.

Act.


Closest competitors:

OKKO, WOG, KLO, BRSM, Ukrnafta, AMIC


Main competitive advantages of the company:

— competitive price with stable quality
— flexibility and speed of decision-making
— supply control and reliability
— rapid scaling of the network


Description of the product for which label development is needed:

Design of cold drink cups (H) - plastic

Design of hot drink cups (G) - paper


What brand name will be placed on the product:

EURO 5


Product price segment:

medium +


Duration of product presence in the market:

3 years


Advantages of your product:

tasty not for all the money in the world, price-quality ratio


What benefits does the buyer get from purchasing the product?

H: Quenching thirst

G: Enjoying the moment


Is the label being created for the first time or do you want to update an existing one (add an image of the current label)?

H: There is just a logo

G: Visual will be in the attachments


If the label is being developed for a specific packaging format, please specify the label dimensions:

H: 225 mm * 72mm (14 OZ)

G:

  • cutouts for preparing layouts for double-walled cups (110/250/350);
  • layout for designing sugar in stick 4*250 (also ready sketches from the manufacturer)

All layouts are uploaded as a file!
Updates
Update #2

BRAND BOOK and STAR

https://fex.net/uk/s/zn5aaxl

4 June, 17:05
Update #3

In what format would you like to receive the output material?

— AI (Adobe Illustrator)

— PSD (Adobe Photoshop)
— PDF (for printing)
— PNG/JPG (preview)

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4 June, 17:10
Update #4

Sorry for the inconvenience

Link with the brand book and the star

I also uploaded references there


https://fex.net/uk/s/zkf5toy

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4 June, 17:59
Update #5

Dear performers, if there is permission to use AI, it does not mean that works generated 100% by artificial intelligence will be accepted.

We need live works, to tap into some trending story, almost all works are of lower quality than the existing design!

We need to be in the territory of Pinterest.

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5 June, 12:01
Update #6

References for cup designs


Dear designers, there are two days left in the competition, I am updating the references for the cups, none of the works today meet the task for the gas station network.


Please do not use AI for the next works.

The cups should "pop", be simple and functional.

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17 June, 12:52
Update #7
19 June, 14:44
Applications5