Company Name:
Puncher
Company Activity:
Digital loyalty programs
Product / Service Description:
https://puncher.app
Distribution Channels and Sales Geography:
Russia
Target Audience Profile:
Male/Female 20-40 years
Closest Competitors:
https://www.cloudloyalty.ru
https://www.bellycard.com
Do you have a logo, corporate style?
Logo/icon + corporate font attached
Is it necessary to use them in the design of the flyer? (if not, what is the preferred color scheme)
It would be nice if it matched the logo's color scheme, the main page of the user application (screenshot attached)
Specify the format of the flyer:
Sticker 100x100
A5 flyer (for the product)
Table stand (for the product) triangular vertical, cardboard, side 100x210
A5 flyer template (for the promotion)
Should the layout be single-sided or double-sided?
Single-sided
What type of flyer should it be: (remove unnecessary items)
Contact information to be included on the flyer:
Sticker:
Goal: attract user interest, scan and proceed to download the application.
Content:
QR code with embedded logo (see example-prototype attached)
QR code content - link to the address: https://puncher.app/mobile
A5 flyer (for the product), table stand for the product (similarly):
Goal: the user should understand that they can scan and download the application and start receiving gifts for their purchases. (The user does not need to leave any contact information, there will be no spam. The application is not tied to a specific location but works at many locations).
The A5 product flyer and table stand should actually contain the same information
Content:
Company logo, corporate font of the company name
QR code link for downloading the application in the AppStore, Google Play Store (link to the address https://puncher.app/mobile - the link is the same, it will redirect depending on the phone model to the corresponding store)
Icons available in AppStore and Google Play
Text "Download the app", "Receive gifts"
A5 flyer template (for the promotion):
Goal: the user (with the already installed application) scans the code and this location and the specified promotion card are added to the application. This template will be used as a base for printing various promotions.
Content:
Company logo, corporate font of the company name
Promotion name (example: "Buy 5 cups of any drink and get the sixth cup of coffee or tea for free")
Promotion validity period (Example: "Promotion valid from 01.09.2020 to 31.12.2020")
What should be emphasized?
It should attract attention, a somewhat provocative design is possible, modern.
Are there mandatory graphic and text elements to be used?
Logo and corporate font of the company name
Will you provide graphic elements in tiff, gif, ai, eps, cdr, jpg, etc. format or do they need to be developed?
Attached
Show a few successful examples of flyers in your opinion:
Example of a table tent for a similar product attached (Cafe Stories chain, differs in that it is a customized application for a specific cafe chain)
Specify what you like about their design:
Minimalistic, clean. No unnecessary elements, no text overload
Show unsuccessful examples:
https://operativnik.ru/images/portfolio/flyers_004.jpg
https://reklama.marat.ua/assets/images/uslugi/poligrafiya/listovki-i-flayera/1_1.jpg
What should not be used when developing the design?
Do not use elements that characterize the type of business (for example, a coffee cup, a photo of a counter), as the application will be used not only for cafes.
In what format should the source files be provided?
Adobe Illustrator + PSD with all elements separated by layers
The layout must be fully ready for printing, requirements:
https://printrus.ru/technicheskie-trebovaniya-k-maketam-predostavlyaemim-dlya-pechati
Table tent layout attached (only the side is not 90 but 100, height 210)
Provide any additional information you consider important.
The QR code should be sufficiently contrasting (but not necessarily black and white) to be easily scanned.
Full preparation of layouts for printing can be done after the competition ends.
