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Company Name: Ice Cream Lakomka


Contact information to be indicated on the Kupava type trailer:

  • Name


Company's area of activity: sale of soft serve ice cream


Description of products/services: Soft serve ice cream Lakomka is available in 4 flavors: vanilla, chocolate, lemon, and black currant in waffle cones, as well as in plastic containers. Any combinations are possible, for example, chocolate-lemon, etc. There are a number of toppings sold as additions to the ice cream - fruit jams, toppings, and chocolate glaze.


Target audience portrait: The target audience ranges from toddlers to elderly people who love a quality and as natural as possible product.


List the nearest competitors: Il Gellato, Gelateria


Describe the main competitive advantages: taste qualities, naturalness, short shelf life of the ice cream, developed trade network, maximum customer orientation.


What type of transport will the advertisement be on? Kupava type trailer


Technical specifications (dimensions, technological parameters, mandatory elements, and other characteristics): size 4m (length) x 2m (width), mandatory and unchangeable element is the Lakomka logo and a boy.


Advertising object (name of the advertised object (product/service), description of the advertised object): trading trailer for selling Lakomka ice cream in open areas.


Existing or proposed positioning: a photo of the existing design is attached.


Stylistics (general style overall: conservative, modern, static, dynamic, other?) modern design


Color solution (if there are corporate colors, please specify them (Pantone, CMYK)) at the designer's discretion


Is there a corporate style? If so, should it be adhered to? There is no corporate style as such, new solutions are welcomed.


Content, character (functional, psychological, spiritual content that needs to be reflected): The main task of the design is for the client to easily and quickly identify that what is in front of them is indeed ice cream, specifically Lakomka, and to create a desire to buy their favorite ice cream or try it for the first time.


Are there any undesirable elements, if so, please specify them: There are none.


In what format do you want to receive the source materials?

vector format


Additional information: the design should cover the wheels, creating the effect of a static structure.
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