For which product do you need to develop packaging? Wireless (Bluetooth) headphones (1 model=2 colors)
Product description for which packaging is being developed: New brand in the wireless technology sector OMG (Oh! My Gadget)
Company name: Noxberg LLP
Company activity: Distribution, sales
Description of product/service categories: Accessories for phones and gadgets
Distribution channels and sales geography: Ecommerce, Electronics networks, Retail outlets \ Ukraine, USA, and Russia
Target audience portrait:
- Millennials aged 16 to 34. Golden youth, students. Enjoy parties, active leisure, sports.
- Young, active couples with above-average income.
- Affluent population aged 25-45 with above-average income.
Existing or proposed positioning: The world of wireless technology. We have developed next-generation accessories that meet three characteristics at once — comfort, quality, style.
Closest competitors: JBL, BOSE, Marshall, Philips, Sony
Main competitive advantages of the company: The most innovative and advanced technologies, quality, stylish and fashionable design, competitive prices
Brand name on the packaging: OMG (Oh! My Gadget)
Product price segment: Mid +
Duration of product presence in the market: Launch of a new brand (wireless chargers have already been launched)
Advantages of the promoted product:
- Comfort, quality, style, price, product packaging – that you want and are not ashamed to give as a gift.
- If there are ideas for the design of the package (for our products) of our brand OMG, we can discuss.
What benefits does the buyer get from purchasing the product? Convenient, stylish, fashionable, quality.
Is the packaging being created for the first time or is there an existing option? There are packaging samples.
Formulate the main task of the packaging design: The packaging design should be minimalist, yet stylish, elegant, and interesting – the main advantages should be shown and expressed. The packaging should serve as a gift.
Style in which the packaging should be made: Modern, stylish, elegant, and exclusive (conceptually, very fond of Beats, Apple, Samsung…). It might be good to place a square element on top somewhere, or some standout line with the word “Premium”
Basic colors:
- Black (Space Gray with shades?) / Red / White. Ready to consider other color solutions. Need to experiment.. which color will be the background, and which color will be the words…
- Possibly, discussing the creation of a Brand Book with you for our brand – please consider this fact when creating the packaging layout.
Are there mandatory graphic and text elements to be used (photos, texts, licenses, images, drawings? Indicate the placement on the packaging)? Yes, text and mandatory details, licenses, barcodes, company data will be sent to the finalist.
In what format do you want to receive the source material? Jpeg and AI in original for printing
Please provide any additional information you consider important.
- We are considering freelancers for ongoing collaboration.
- Design examples attached (for each model).
- Unfoldings in AI format attached (for each model).
